White-label sportsbook software
Complete sportsbook software for operatorsPieGaming, a B2B white-label iGaming platform provider, delivers a complete white-label sportsbook solution — sports betting software you launch under your own brand — with 50+ sports pre-integrated, live and pre-match odds, a dynamic content management system (CMS), and a centralized back office. A real-time risk management tool keeps operations secure — monitor bets, set limits, and flag unusual activity.
- Gamification features
- Wide range of bet types
- Multi-region odds format
- Crypto and fiat payments
- Bet builder and same-game parlay support
Powered by GLI-33 certified odds providers
Our white-label sportsbook software runs on odds and market feeds from BetBy, BetConstruct, and Sportradar, each certified by Gaming Laboratories International (GLI-33) — giving you tested market coverage across pre-match and live betting.
Leading white-label sportsbook software provider
Launch confidently. Operate efficiently. Grow globally.We deliver operator-ready software with premium odds providers, broad event coverage, and a player account management (PAM) tool built in. Among white-label sportsbook providers, we are built for operators who need speed to market without carrying heavy operational overhead.
- Expand your presence globally
- Handle millions of players without re-platforming
- Keep player data fully protected
Revenue-driven features of ourwhite-label sportsbook software
Built for performanceAs a one-stop white-label sportsbook provider, we supply software packed with the features and tools that keep players engaged and drive revenue.
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Pre-match and in-play betting
Let your players place bets on pre-match and live events as they unfold. In-play betting is where the majority of sportsbook turnover is generated, so this is the difference between a betting product and a results page.
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Localized sports betting
Our white-label sportsbook software offers region-specific sports, languages, and currencies to match player preferences across different markets.
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Easy bet management
Real-time bet status updates, complete betting history, and responsible-gambling limits. A simpler betting experience keeps players on your platform for longer.
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Odds management
Powered by real-time BetBy and BetConstruct odds updates. Fast, accurate pricing protects your margin — stale odds are where sportsbooks lose money to arbitrage.
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Bet cash out
Allow players to settle bets early with partial or full cash-out options. Immediate settlement builds trust and transparency.
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Quick bet
Let your players bet with a single click. Fewer taps between intent and placed bet means fewer abandoned slips during live events, when odds move in seconds.
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Multiple odds formats
Our software supports all major odds formats — decimal, fractional, and American. Players see odds the way their market expects, which removes a common drop-off point when you expand into a new region.
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Bonuses and rewards
Offer welcome bonuses, sign-up offers, free bets, redeposit bonuses, combo boosts, and loyalty rewards to drive acquisition, retention, and player lifetime value.
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Crypto and fiat payments
Take deposits in traditional currencies and in Bitcoin, Ethereum, USDT, and other leading cryptocurrencies through an integrated payment gateway. Crypto deposits clear in near real time and carry no chargeback risk, so you convert players in markets where card acceptance is unreliable — and you are not waiting on a banking partner to settle.
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Affiliate management
Track partner performance, manage commissions, monitor traffic quality, analyze conversions, and handle affiliate payouts — all from a single dashboard.
Trusted by operators globally: performance metrics
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Expand betting markets with multi-sport and global event coverage
Engage every player with a variety of sportsAt PieGaming, we know what keeps players engaged. With our ready-to-launch software, offer a complete sportsbook spanning sports, eSports, and virtual sports to maximize coverage and betting volume year-round.
Sports 
Sports
Offer extensive coverage across global and regional leagues, with pre-match and in-play markets. From top international competitions to local tournaments, serve diverse betting preferences across multiple markets.
various leagues, FIFA Club World Cup, tournaments, and international matches.
NBA, EuroLeague, and other major leagues.
Grand Slam events and other tournaments worldwide.
NFL and college football games.
covering T20, ODI, and Test formats.
NHL and other professional leagues.
Rugby Union and Rugby League matches.
WBC, WBO, and IBF events, among others.
races from tracks around the world.
major tournaments and events.
MLB and other international leagues.
eSports
Engage a fast-growing digital audience with eSports betting markets, covering pre-match and live betting across major competitive gaming titles.
DPC regional qualifiers and major championship series.
MSI group stage and world championship finals.
regional scrim events and invitational showdown matches.
CDL championship finals and pro league stages.
eWorld Cup qualifiers and Pro Clubs championships.
Virtual Sports
Keep betting activity consistent with AI-generated virtual events available 24/7. Virtual sports offer fast outcomes, short betting cycles, and predictable margins.
league matches and simulated cup finals.
virtual Grand Slam and pro virtual tournaments.
simulated playoff matches and digital arena clashes.
daily virtual sprints and virtual derby races.
White Label Sportsbook Platform Delivery Process
A structured delivery process covering every stage from setup to launch.
Agreement
Review, finalize, and sign the agreement to start a sportsbook business.
Payment Process
Complete payment formalities to officially begin setup.
Initial Meeting
Meet with our team and define your operational requirements.
Account Manager
Your account manager will support you at every stage.
Integration
Third-party providers (odd feeds, payments) are integrated as required.
Quality Assurance & Testing
Your platform undergoes functionality, performance, and security testing.
Go-Live
Once approved, your sportsbook platform goes live.
Operator-focused benefits for scalable sportsbook software
We deliver pre-built sportsbook solutions backed by deep market research. Our white-label sportsbook software comes with everything you need to acquire, engage, and retain players.
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Mobile-first optimized
From live odds to quick bets and cash out, every feature is built to work on mobile, where most betting traffic now sits.
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Pre-built integrations
Pre-integrated with leading odds providers, payment solutions, and marketing tools, so you are not managing those connections yourself.
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Enhanced security
SSL-encrypted transactions, two-factor authentication, real-time fraud detection, and anti-money laundering (AML) controls keep your sportsbook and player data safe.
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Multi-language support
Localize your sportsbook with multi-regional odds formats, market names, event descriptions, and system notifications — built for operators running in several countries.
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Faster time to market
Launch within 2 weeks with our ready-to-deploy white-label sportsbook software and start engaging players sooner.
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Maximum scalability
Support more players, bets, and markets as your betting platform grows, without re-platforming.
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Continuous updates and support
Keep pace with market and regulatory change through ongoing upgrades, support, and customization options that fit your operations.
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Risk management
Detect fraud, monitor suspicious activity, track live bets, verify fiat and crypto transactions in real time, and receive instant alerts for unusual player behavior.
White-label vs. turnkey sportsbook software
Comparing both sportsbook models across the business factors that decide which one fits.
Business model 
Ownership 
Time to Market 
Upfront Investment 
Customization 
Scalability 
Brand Building 
Maintenance 
Market Expansion 
Best For Diversify revenue with end-to-end iGaming solutions
Now within your reachGo beyond the sportsbook — add casino, aggregation, and payments from the same platform, and give a solid presence in the growing iGaming market.
Player account management
Our PAM solution gives you complete control over players, activity, segmentation, bonuses, betting history, and limits, with real-time tracking and management.
Get a clear picture of cost and revenue models, and which fits your business goals — with the cost model set out before you commit. Start building a profitable sportsbook business with us.
Why choose PieGaming for white-label sportsbook software?
PieGaming is a white-label sportsbook provider built for operators who need to launch quickly and stay compliant as markets change.
Backed by experience
With over a decade of hands-on experience, we build software for real-world betting volumes, not demo conditions.
Ongoing technical support
Get around-the-clock assistance, updates, and platform enhancements to keep your white-label sportsbook solution running without interruption.
Open integration layer
We connect APIs (application programming interfaces), third-party tools, and payment providers into the sportsbook, so you can extend it without rebuilding it.
Information security
Our information-security practices follow the ISO 27001 framework, protecting player data, financial transactions, and betting operations. Built for operators who prioritize a secure platform.
Go live with a complete white-label sportsbook solution from PieGaming.
Frequently Asked Questions
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What is a white-label sportsbook?
White-label sportsbook software is a pre-built platform that operators license and customize with their own branding, which lets them launch betting operations quickly rather than building from scratch.
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What is the cost model for a white-label sportsbook?
Cost depends on the setup fee, ongoing revenue share (GGR — gross gaming revenue), and the level of customization required. Under a white-label model you license the software rather than buy it outright, so there is no large capital purchase — pricing varies by vendor and by the features and branding options selected.
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How does a white-label sportsbook differ from a turnkey sportsbook?
A white-label sportsbook is a ready-to-launch platform operating under the provider's license. A turnkey sportsbook gives operators their own license and far more room to customize the platform around their business.
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Do I need a gambling license to operate a white-label sportsbook?
Yes. Running a sportsbook requires a license, though under a white-label model you may operate under the provider's license. Which route applies depends on the jurisdiction you are targeting, so confirm requirements for your market before committing.
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What's included in a white-label sportsbook?
The sportsbook engine, 50+ sports with pre-match and live odds, bet settlement, a player account management (PAM) tool, bonusing, risk management, payment integrations, and a centralized back office. Branding, domain, and market configuration are handled during onboarding. Casino content can be added as a separate module.
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Can I run multiple brands on one account?
Yes. Operators can run several brands from a single back office, each with its own branding, currencies, betting markets, and bonus campaigns, while reporting rolls up centrally. Additional brands do not require a separate integration.
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Which markets and languages does the platform support?
The platform runs multi-currency and multi-language, with region-specific sports, odds formats, market names, and system notifications.
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Can I launch a white-label crypto sportsbook?
Yes. The platform supports Bitcoin, Ethereum, USDT, and other leading cryptocurrencies alongside traditional payment methods, with wallet integration and real-time transaction monitoring built in. Operators running crypto-first brands get faster settlement, no chargebacks, and access to markets where local card processing is unreliable. Licensing requirements still apply and vary by jurisdiction.
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Is white-label sports betting software the same as a sportsbook platform?
They describe the same technology from different angles. The platform is the underlying system that prices markets, settles bets, and manages player accounts. White-label sports betting software is that platform licensed to you under your own brand, so you operate the front end while the provider runs and maintains the infrastructure.
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What kind of support does PieGaming provide after launch?
We provide end-to-end post-launch support, including technical maintenance, risk management, platform updates, and player support tools.
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What kind of revenue model does a white-label sportsbook follow?
Most operators use a revenue-sharing model, where provider and operator split revenue on agreed percentages. This keeps upfront costs low and ties the provider's return to the operator's performance.
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How quickly can operators launch their sportsbook business?
With PieGaming's white-label sportsbook solution, operators can launch within 2 weeks. Timelines vary with customization, branding, and integration requirements.
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How can I find the right white-label sportsbook provider?
Compare white-label sportsbook providers on proven operating experience, compliance coverage in your target markets, transparent pricing, and support after launch. Ask every shortlisted provider for a named client reference.
Let’s connect and explore how we can help you.