Online sportsbook platform for betting operators
PieGaming, a B2B white-label iGaming platform provider, gives you a complete sportsbook platform to launch and scale an online betting business. Our sports betting software connects you to leading odds providers, real-time data feeds, and 50,000+ monthly sports events, with automated bet settlement and risk management built in to protect your gross gaming revenue (GGR). Choose a white-label or turnkey sportsbook betting platform and go live in 2–6 weeks.
- 50,000+ monthly sports events
- Region-specific content delivery
- Automated bet settlement engine
- Retention & gamification
Trusted by sportsbook operators and data partners
Sportsbook operators run their business on PieGaming’s sportsbook platform, which is built on certified integrations with premium odds providers, including BetConstruct, BETBY, and Sportradar, for real-time odds delivery.
Our growth in numbers
Key metrics showcasing our performance, expansion, and impact across global sportsbook operations.
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Years of Industry Experience
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Operators Onboarded
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Countries Served
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Global Leagues & Tournaments Covered
Business outcomes with our sports betting software
The right software for sports betting grows revenue and cuts operating costs. Here is what our sportsbook platform delivers for your business.
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Maximize player lifetime value (LTV)
With our integrated PAM and advanced CRM tool, understand your player behavior, deliver high-personalized promotions that will directly increase player lifetime value.
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Hold high GGR
Save your margins with an intelligent risk management tool
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High-throughput betting engine
Our betting engine processes 10,000+ bets per second and settles up to 1 million wagers per minute during peak global events.
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Faster time to market
Go live in 2 weeks with our ready-to-deploy white-label sportsbook solution.
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Future-proof software
Our API-driven software lets you add new markets, payment methods, sports, customer relationship management (CRM) tools, or player account management (PAM) without rebuilding your platform.
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Complete operational visibility
Get instant insights into all KPIs- automated reports on revenue trends, player activity, and business performance to make data-driven decisions.
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Enterprise-grade security
Built on ISO 27001-certified security
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Cost-effective operations
Ensure high-volume operational efficiency without excessive operating costs. Automate bet settlement and reporting and let your team focus on market strategy & acquisition.
Sportsbook platform features built for operators
Our sportsbook software comes packed with enterprise-ready features built to support high-volume sportsbook operations and ensure rapid growth.
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Unified iGaming ecosystem
Our platform supports sportsbooks, casinos, and live games under a unified wallet. Reduces operational complexity and makes scaling across markets effortless.
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AI fraud prevention tool
Easily identify risks across payments, bonuses, and gameplay. Minimize chargebacks, prevent fraud and financial losses with third-party AI powered fraud prevention tool.
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Customizable UI/UX
Customize layouts, themes, colors, and navigation of your sportsbook to give players a fast, easy experience on every device.
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Player segmentation
Segment players based on betting patterns, preferred sports, markets, and stake size. Run targeted campaigns and promotions to increase engagement.
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Regulatory compliance toolkit
Built-in know your customer (KYC) checks, anti-money laundering (AML) monitoring, and responsible gambling tools, including deposit limits, self-exclusion, and age verification, help you meet licensing requirements in regulated markets.
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Live and in-play betting engine
Our live sports betting software updates in-play markets in real time as the match unfolds. Real-time odds feeds, fast bet acceptance, and cash out keep players engaged for the full game.
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Odds and margin control
Set your own margins by sport, league, and market, and adjust odds manually when you need to. Odds customization lets your trading team protect GGR on high-risk events and price promotions competitively.
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Mobile sportsbook app
Our mobile sportsbook software gives players one-touch Quick Bets, live odds, and cash out on any smartphone. As your sports betting app provider, we deliver [native iOS and Android apps / a progressive web app] under your brand.
Choose your sportsbook platform model
We offer two sports betting software products to match your business needs. Both run on the same sportsbook platform, odds providers, markets, and back office.
White-label sportsbook software
Launch your sportsbook in 2 weeks with PieGaming’s ready-to-launch White-Label Sportsbook Solution.
- 5+ UI themes
- Lower operational overhead
- Fast launch with minimal responsibility
- Ideal for new sportsbook operators
Turnkey sportsbook software
Designed for large-scale operators, our turnkey sportsbook software offers full customization of betting markets, margins, platform setup, and daily operations.
- 5+ UI themes
- Fully customizable sportsbook
- Operator-controlled margins
- Best for experienced sportsbook operators
Revenue-driven benefits of our B2B sports betting solution
Our online sports betting software is a B2B sports betting solution built to grow your revenue in a competitive market.
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Maximum Scalability
Our software easily handles massive traffic during global sports events without latency, ensuring consistent platform stability & uninterrupted bet processing.
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Future-Ready Updates
We ensure your sportsbook software stays ahead of sportsbook trends and compliant with changing regulations in each jurisdiction, with zero downtime.
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Expansion Across Markets
Enter new markets with a platform built on a global scale. Our multi-language and multi-currency setup allow you to enter new regions quickly.
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Mobile-First Approach
From instant odds updates to one-touch “Quick Bets” and real-time cashout, every feature is built for fast performance on any mobile device.
Why choose PieGaming as your sports betting technology provider
Partner with a sports betting technology provider that understands your markets, your risks, and your growth plans.
Proven industry expertise
We understand the sportsbook landscape deeply. From odds management to risk control, our solutions are built to match operators’ needs and player expectations.
Flexible models
Whether you need a turnkey or white-label sportsbook solution, we will adapt to your goals. Our flexible partnership models are designed to fit your business needs.
24/7 technical support
Our dedicated support team ensures proactive monitoring and real-time resolution to ensure smooth operations and uninterrupted betting experience.
GLI-33 certified partners
Our odds and sportsbook partners, BETBY, BetConstruct, and Sportradar, are GLI-33 certified, the Gaming Laboratories International standard for event wagering systems.
Expand beyond sports betting with casino, PAM, and crypto
Run online gaming and sports betting software on one platform. Add these ready-to-deploy modules to your sportsbook platform as you grow.
Player Account Management (PAM)
Gain full control over player operations with our robust PAM solution. Track real-time player activity, manage KYC, and segment players for targeted bonuses & promotions.
Explore PAM software
Crypto Sportsbook Solutions
Launch a crypto-enabled sportsbook with support for popular cryptocurrencies, including Bitcoin (BTC), Ethereum (ETH), and Tether (USDT).
Explore crypto sportsbook software
Get modular sports betting software and go live in as little as 2 weeks.
Sportsbook platform FAQs
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How long does sportsbook software deployment take?
The deployment timeline depends on your model. A white-label sportsbook goes live in about 2 weeks, and a turnkey sportsbook in 4–6 weeks.
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Do you offer white-label sportsbook options?
Yes. Our white label sportsbook solution is equipped with sports markets, integrated payments, operational, and promotional tools. It’s a ready-to-deploy solution that lets you launch quickly while maintaining your brand’s identity and control.
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What payment methods are supported in sportsbook platforms?
Our software supports multiple payment options, including cards, bank transfers, e-wallets, and cryptocurrencies. All transactions run through our secure iGaming payment solutions for total reliability and trust.
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How do you handle player verification and fraud?
We combine AI-driven risk monitoring with robust KYC verification to safeguard your platform. Our tools detect unusual activity in real time. This protects your sportsbook from fraudulent or high-risk behavior.
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Is the sportsbook software compatible with mobile devices?
Yes. Our sports betting software works on all mobile devices, with a responsive design for smartphones and tablets.
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What is a sportsbook platform?
A sportsbook platform is the software system an operator uses to run an online sports betting business. It combines odds feeds, betting markets, bet placement and settlement, risk management, payments, player accounts, and a back office. Operators license a sportsbook platform as a white-label or turnkey solution instead of building one from scratch.
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What should I look for in a sportsbook platform?
Look for real-time odds from certified providers, a live betting engine, built-in risk management, flexible payments including crypto, KYC and AML tools, mobile-first design, and a clear launch timeline. Check that the provider supports your target license and offers 24/7 support after launch.
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How much does sports betting software cost?
The cost of sports betting software depends on the model you choose, your target markets, and the integrations you need. White-label packages have a lower upfront cost, while turnkey setups cost more but give you full control over margins and branding. Book a demo for a quote based on your plan.
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Do you help with sportsbook licensing?
Yes. We guide you through licensing options and our built-in KYC, AML, and responsible gambling tools help you meet license requirements.
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What support do you provide after launch?
Our team provides 24/7 technical support with proactive platform monitoring, plus regular updates that keep your sportsbook compliant and current.
Let’s connect and explore how we can help you.