#1 White Label Sportsbook Solution

Complete Sportsbook Software for Operators!

PieGaming delivers you a complete white label sportsbook solution with pre-integrated 50+ sports, live & pre-match odds, dynamic CMS, and a centralized back-office. Keep your operations secure with a real-time risk management tool – monitor bets, set limits, and more.

  • Gamification features
  • Wide range of bet types
  • Multi-region odds format
  • Bet builder or Same game parley support
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Power Your Sportsbook with GLI 33 Certified Industry Leading Partners

Our white label sportsbook software is powered by BetBy, BetConstruct and Sportsradar, who have GLI Certifications, ensuring market coverage, pre-match & live odds.

  • sportrader
  • betby
  • BetconstructAl

Leading White Label Sportsbook Software Provider

Launch confidently. Operate efficiently. Grow globally.

We deliver complete operator-ready software featuring premium odds providers, event coverage, and a Player Account Management tool. Ideal for operators prioritizing speed to market with low operational overheads.

  • Expand your presence globally 
  • Handle millions of users effortlessly
  • Keep players data fully protected
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White Label Sportsbook Software Provider

Revenue-Driven Features of Our
White Label Sportsbook Software

Ensuring Maximum Performance

As a one-stop white label sportsbook provider, we provide software fully packed with dynamic features and tools designed to engage players and drive higher revenue.

  • Pre-match & In-play Betting

    Pre-match & In-play Betting

    Let your players place bet on pre & live sports events as they unfold – creating dynamic, real-time gameplay with flexible betting options.

  • Localized Sports Betting

    Localized Sports Betting

    With our flexible white label sportsbook software, we offer region specific sports, language, and currencies to meet the players’ preferences across different regions.

  • Easy Bet Management

    Easy Bet Management

    Get real-time bet status updates, complete betting history, responsible gambling limits, etc. Simplify betting experience to ensure long-term player retention stay on your platform.

  • Odds Management

    Odds Management

    Powered by real-time BetBy & BetConstruct odds updates, you get the fastest pre & live match odds, delivering a stable, high-quality betting experience to your players.

  • Bet Cash Out

    Bet Cash Out

    Allow players to settle bets early with partial or full cash out options. Build trust and transparency with immediate settlement options.

  • Quick Bet

    Quick Bet

    Let your players bet on multiple sports with a single-click bet feature. Perfect for live markets where every second counts, ensuring higher engagement.

  • Multiple Odds Format

    Multiple Odds Format

    Our software supports all major adds format including Decimal, Fractional, and American. Let your players choose the preferred display method in a single click.

  • Bonuses & Rewards

    Bonuses & Rewards

    Offer welcome bonuses, first sign up, free bets, redeposit bonuses, combo boosts and loyalty rewards to drive acquisition, retention, and lifetime value of player.

  • Affiliate Management

    Affiliate Management

    Track partner performance, manage commissions, monitor traffic quality, analyze conversions, and manage affiliate payouts - all from a single dashboard.

Trusted By Operators Globally: Performance Metrics

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    Years in the
    Market

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    Monthly Sports
    Events

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    Countries

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    White Labels
    Onboard

Expand Betting Markets with Multi-Sports & Global Event Coverage

Engage Every Player with a Variety of Sports!

At PieGaming, we know what keeps players engaged. With our ready-to-launch software, offer your players a complete sportsbook including sports, eSports, and virtual sports to maximize coverage and betting volume year around.

Sports
Sports
eSports
eSports
Virtual Sports
Virtual Sports
Sports Image

Sports

Offer your players extensive coverage across global and regional with pre-match and in-play markets. From top international leagues to local tournaments, offer diverse betting preferences across multiple markets.

Football (Soccer)
Football (Soccer)

Various leagues, FIFA Club World Cup, tournaments, and international matches.

Basketball
Basketball

NBA, Euro League, and other major leagues.

Tennis
Tennis

Grand Slam events and other tournaments worldwide.

American Football
American Football

NFL and college football games.

Cricket
Cricket

Covering formats like T20, ODIs, and Test matches.

Ice Hockey
Ice Hockey

NHL and other professional leagues.

Rugby
Rugby

Rugby Union and Rugby League matches.

Boxing
Boxing

WBC, WBO, IBF, among other events.

Horse Racing
Horse Racing

Featuring races from different tracks around the world.

Golf
Golf

Major golf tournaments and events.

Baseball
Baseball

MLB and other international baseball leagues.

eSports Img

eSports

Engage a fast-growing digital audience with eSports betting markets. Support both live-match and live betting across major competitive gaming titles.

Dota
Dota

DPC regional qualifiers and major championship series

Leagues of Legends
Leagues of Legends

MSI Group sage and world championship finals

PUBG
PUBG

Regional scrim events Invitational showdown match

Call of Duty
Call of Duty

CDL championship finals and Pro league stage

FIFA
FIFA

eWorld cup qualifiers and Pro Club championships

Virtual Sports

Virtual Sports

Ensure consistent betting activity with AI – generated virtual events available 24/7. Virtual sports tend to offer fast outcomes, short betting cycles, and predictable margins.

Football (Soccer)
Virtual Football

League match and simulated cup final

Tennis
Virtual Tennis

Virtual grand slam and pro virtual tournament

Basketball
Virtual Basketball

Simulated playoff match and digital arena clash

Horse Racing
Virtual Horse Racing

Daily virtual sprint and virtual derby race

White Label Sportsbook Platform Delivery Process

A structured delivery process covering every stage from setup to launch.

01

Agreement

Contract Sign

Review, finalize, and sign the agreement to start a sportsbook business.

02

Payment Process

Payment

Complete payment formalities to officially begin setup.

03

Initial Meeting

Initial Meeting

Meet with our team and define your operational requirements.

04

Account Manager

Account Manager

Your account manager will support you at every stage.

05

Integration

Integration

Third-party providers (odd feeds, payments) are integrated as required.

06

Quality Assurance & Testing

Quality Assurance & Testing

Your platform undergoes functionality, performance, and security testing.

07

Go-Live

Go-Live

Once approved, your sportsbook platform goes live.

Top Benefits of Our Operator-ready Sportsbook Software red ball callout

Operator-focused Benefits for Scalable Sportsbook Software

We deliver pre-built sportsbook solutions backed by deep market research. Our white label sportsbook software comes with everything you need to acquire, engage, and retain players.

tenis ball callout
  • Mobile-First Optimized

    Mobile-First Optimized

    From live odds to quick bets and cashout, every sportsbook feature is designed to work smoothly on mobile devices for higher engagement.

  • Seamless Integrations

    Seamless Integrations

    Pre-integrated with leading odds providers, payment solutions, and marketing tools, our software streamlines your sportsbook operations.

  • Enhanced Security

    Enhanced Security

    Our software features SSL-encrypted transactions, two-factor authentication, advanced fraud detection, AML controls to keep your sportsbook and players’ data safe.

  • Multi-lingual Support

    Multi-lingual Support

    Localize your sportsbook with multi-regional odds formats, market names, event description and system notification. Ideal for operators targeting multi-country operations.

  • Faster-Time to Market

    Faster-Time to Market

    Launch your sportsbook software within 2 weeks with our ready-to-deploy white label sportsbook software and start engaging players in no time.

  • Maximum Scalability

    Maximum Scalability

    Easily support more players, bets, and markets as your sportsbook grows. Our software scales as your business grows.

  • Continuous Updates & Support

    Continuous Updates & Support

    Stay ahead of the industry trends with our ongoing software upgrades, ongoing support, and flexible customization options to fit your business operations.

  • Risk Management

    Risk Management

    Detect fraud, monitor suspicious activity, track live bets, verify every transaction in real time, and receive instant alerts for unusual player behavior.

gold coin callout

White Label vs. Turnkey Sportsbook Software

Comparing both casino models across key business factors to help operators launch smarter and scale faster.

Business Factors
White Label
Turnkey
Business Model  Business Model
White Label Plug-and-Play solution under PieGaming ecosystem
Turnkey Independent infrastructure to certain extent
Ownership  Ownership
White Label Operates under provider’s license
Turnkey Operator owns license & brand
Time to Market Time to Market
White Label Very fast. Can be launched within 2 weeks.
Turnkey Moderate (4-6 weeks depending upon the requirements)
Upfront Investment Upfront Investment
White Label Low due to less requirements by operators, which fastens the entry to the market.
Turnkey Medium to high due to high setup requirements.
Customization Customization
White Label Restricted to already defined features and UI flexibility for quick deployment.
Turnkey Flexible & scalable customization across UI UX features and third-party integrations.
Scalability  Scalability
White Label Scalable with built-in infrastructure to support a growing player base & market.
Turnkey Highly scalable for long-term growth.
Brand Building Brand Building
White Label Strong brand building and establish presence early in the market.
Turnkey Strong brand ownership & long-term market positioning.
Maintenance  Maintenance
White Label Managed by software provider, ensuring quick updates and security.
Turnkey Managed by software provider and operator.
Market Expansion Market Expansion
White Label Fast entry in multiple markets with localization support.
Turnkey Good for regulated & multi-jurisdiction markets
Best For Best For
White Label Startups and entrepreneurs who want a quick launch.
Turnkey Established operators, growing businesses.

Diversify Revenue with End-to-End iGaming Solutions

Now Within Your Reach!

It’s time to go beyond the white label sportsbook software! Get a solid presence in the ever-growing iGaming market with our diverse range of solutions.

Player Account Management

Our robust PAM solution offers you complete control over your players, their activities, segmentation, bonuses, betting history, and limits, to ensure real-time tracking and management.

Explore More Here
Player Account Management
Flexible Pricing Model for Sportsbook Operators

Get a thorough understanding of cost, revenue models, and what fits your business goal better – with no hidden surprises. Start building a profitable sportsbook business with us.

Why Choose PieGaming for White Label Sportsbook Software Solution?

PieGaming stands out as a trusted white label sportsbook provider, tailored to meet the demands of the ever-evolving sportsbook industry.

Years of Experience

Backed By Experience

With over a decade of hands-on experience, we help operators ‘launch smarter and scale faster.’ Our software is built for real-world performance and long-term success.

On-Going Technical Support

On-Going Technical Support

Get around the clock for assistance, updates, and platform enhancement to keep your white label sportsbook solution running smoothly without interruptions.

Advanced Technology

Advanced Technology

We integrate advanced technology like APIs, third-party tools, payment solutions, etc., in our white label sportsbook software to improve performance and user experience.

GLI-33 Certified

ISO 27001 Compliant

We follow ISO 27001 standards, protecting players' data, financial transactions, and overall betting operations. Designed for operators who prioritize a secure platform.

Built for Modern Sportsbook Operators

Go Live with a Complete White Label Sportsbook Solution from PieGaming

Frequently Asked Questions

  • What is a white label sportsbook?

    A white label sportsbook software is a pre-developed platform that operators can license and customize with their own branding. This lets them launch their own gaming operations instantly.

  • What is the cost model for a White Label Sportsbook?

    The cost of the white label sportsbook platform depends upon the setup fee, ongoing revenue share (GGR), and the level of customization required. Prices may vary depending on vendor and specific features or branding options selected.

  • How does a White Label Sportsbook differ from a Turnkey Sportsbook? 

    A white label sportsbook software is a ready-to launch platform while a turnkey sportsbook allows operators to customize it as per their business requirements and brand.

  • Do I need a gambling license to operate a white label sportsbook?

    Yes, you will require a license to run a white label sportsbook platform. However, a license depends upon the jurisdiction you want to target.

  • What kind of support does PieGaming provide after launch?

    PieGaming offers end-to-end post launch support, which includes technical maintenance, risk management, updates, player support tools, etc.

  • What kind of revenue model does a white label sportsbook follow?

    Most sportsbook operators use revenue sharing models. In this model, providers and operators split profit based on agreed percentages. This ensures low upfront costs and steady returns.

  • How quickly can operators launch their sportsbook business?

    With PieGaming’s white label sportsbook solutions, operators can launch their business within 2 weeks. However, time may vary depending upon customization, branding, and integration requirements.

  • How can I find the right White Label Sportsbook provider?

    Look for a provider with proven experience, expertise, compliance, advanced technology, and scalable features. PieGaming offers all this.

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Have questions? Let’s connect and explore how we can help you.

Have questions? Let’s connect and explore how we can help you.