White-label sportsbook software

White-label sportsbook software is a pre-built platform that operators license and customize with their own branding, which lets them launch betting operations quickly rather than building from scratch.

The sportsbook engine, 50+ sports with pre-match and live odds, bet settlement, a player account management (PAM) tool, bonusing, risk management, payment integrations, and a centralized back office. Branding, domain, and market configuration are handled during onboarding. Casino content can be added as a separate module.

A white-label sportsbook is the fastest of the three models: you launch under your own brand on the provider's technology in as little as 2 weeks. The provider handles maintenance and updates, and customization is limited to defined features. A turnkey sportsbook takes 4–6 weeks and requires you to hold your own license, in exchange for far more control. An in-house build gives you full ownership but takes the longest and costs the most.

A sports betting B2B solution is betting technology that a provider licenses to operators, not to players. The operator owns the brand and markets it to players, while the provider supplies and maintains the product. PieGaming delivers its B2B solution as a white-label or turnkey sportsbook, so you can launch without building the betting technology yourself.

White-label sportsbook pricing typically combines a setup fee with an ongoing revenue share on GGR (gross gaming revenue), and both depend on the level of customization you need. You license the software rather than buy it outright, so there is no large capital purchase. Because the provider's return depends on your GGR, its incentives are tied to your performance.

With PieGaming's white-label sportsbook solution, you can launch in as little as 2 weeks, while a turnkey launch takes 4–6 weeks. Your exact timeline depends on customization, branding, third-party integrations, and the licensing route for your target market. A dedicated account manager guides you through each step, from setup to go-live.

Yes, every sportsbook that takes bets in a regulated market needs a gambling license, either its own or, where the regulator allows it, one held by its provider. Many regulated markets require the operator to hold its own license, so ask any provider which regulator issued its license and which jurisdictions it covers. Requirements change, so confirm them, including the responsible-gambling rules you must meet, with local legal counsel before you commit.

Yes. You launch under your own brand and domain, and your branding, domain, and market configuration are set up during onboarding. White-label customization covers defined features and UI flexibility, which keeps deployment quick. If you need deeper changes to the UI, UX, or third-party integrations, the turnkey model gives you more room.

Yes. You can run several brands from a single back office, each with its own branding, currencies, betting markets, and bonus campaigns, while reporting rolls up centrally. Additional brands do not require a separate integration, so you can test a new market or audience without repeating the setup work for each brand.

PieGaming's white-label sportsbook solution runs multi-currency and multi-language. You can accept fiat currencies plus Bitcoin, Ethereum, and USDT. You can also show decimal, fractional, or American odds and offer region-specific sports with localized market names and system notifications. This lets you match what players expect in each market you enter.

Yes, the platform supports Bitcoin, Ethereum, USDT, and other leading cryptocurrencies alongside traditional payment methods, with wallet integration and real-time transaction monitoring built in. Crypto payments settle faster and are not subject to card chargebacks. Not every regulated market permits crypto wagering, so confirm what your license allows before you launch. Our crypto sportsbook software page covers crypto-first launches in detail.

White-label sports betting software and a sportsbook platform are related but not the same. The platform is the underlying system that prices markets, settles bets, and manages player accounts. White-label sports betting software is that platform licensed to you under your own brand, so you operate the front end while the provider runs and maintains the infrastructure.

The main trade-off of a white-label sportsbook is less control in exchange for a faster, lower-cost launch. Customization is limited to defined features and UI flexibility, and you depend on the provider for maintenance, updates, and the product roadmap. Licensing scope also depends on your target jurisdiction. If you need full control, the turnkey model suits you better.

After launch, PieGaming gives you an account manager and around-the-clock support. We handle technical maintenance, platform updates, and risk management, and we provide player support tools for your team. That leaves you free to focus on marketing and growing your brand while we keep the product running.

Compare white-label sportsbook providers on proven operating experience, compliance coverage in your target markets, transparent pricing, and support after launch. Ask each shortlisted provider for a product demo and evidence of the licenses and certifications that apply to your market. Our guide to sports betting software providers sets out what else to check.