What is a white label sportsbook?

A white label sportsbook software is a pre-developed platform that operators can license and customize with their own branding. This lets them launch their own gaming operations instantly.

What is the cost model for a White Label Sportsbook?

The cost of the white label sportsbook platform depends upon the setup fee, ongoing revenue share (GGR), and the level of customization required. Prices may vary depending on vendor and specific features or branding options selected.

How does a White Label Sportsbook differ from a Turnkey Sportsbook?

A white label sportsbook software is a ready-to launch platform while a turnkey sportsbook allows operators to customize it as per their business requirements and brand.

Do I need a gambling license to operate a white label sportsbook?

Yes, you will require a license to run a white label sportsbook platform. However, a license depends upon the jurisdiction you want to target.

What kind of support does PieGaming provide after launch?

PieGaming offers end-to-end post launch support, which includes technical maintenance, risk management, updates, player support tools, etc.

What kind of revenue model does a white label sportsbook follow?

Most sportsbook operators use revenue sharing models. In this model, providers and operators split profit based on agreed percentages. This ensures low upfront costs and steady returns.

How quickly can operators launch their sportsbook business?

With PieGaming’s white label sportsbook solutions, operators can launch their business within 2 weeks. However, time may vary depending upon customization, branding, and integration requirements.

How can I find the right White Label Sportsbook provider?

Look for a provider with proven experience, expertise, compliance, advanced technology, and scalable features. PieGaming offers all this.

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#1 White Label Sportsbook Solution

Complete Sportsbook Software for Operators!

PieGaming delivers you a complete white label sportsbook solution with pre-integrated 50+ sports, live & pre-match odds, dynamic CMS, and a centralized back-office. Keep your operations secure with a real-time risk management tool – monitor bets, set limits, and more.

Gamification features
Wide range of bet types
Multi-region odds format
Bet builder or Same game parley support

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Our GLI 33 Certified Sportsbook Partners

Our white label sportsbook software is powered by BetBy, BetConstruct and Sportsradar, who have GLI Certifications, ensuring market coverage, pre-match & live odds.

White Label Sportsbook Software Provider

Launch confidently. Operate efficiently. Grow globally.

We deliver complete operator-ready software featuring premium odds providers, event coverage, and a Player Account Management tool. Ideal for operators prioritizing speed to market with low operational overheads.

Expand your presence globally
Handle millions of users effortlessly
Keep players data fully protected

White Label Sportsbook Software Provider

Top Features of
White Label Sportsbook Software

Ensuring Maximum Performance

As a one-stop white label sportsbook provider, we provide software fully packed with dynamic features and tools designed to engage players and drive higher revenue.

Pre-match & In-play Betting

Let your players place bet on pre & live sports events as they unfold – creating dynamic, real-time gameplay with flexible betting options.
Localized Sports Betting

With our flexible white label sportsbook software, we offer region specific sports, language, and currencies to meet the players’ preferences across different regions.
Easy Bet Management

Get real-time bet status updates, complete betting history, responsible gambling limits, etc. Simplify betting experience to ensure long-term player retention stay on your platform.
Odds Management

Powered by real-time BetBy & BetConstruct odds updates, you get the fastest pre & live match odds, delivering a stable, high-quality betting experience to your players.
Bet Cash Out

Allow players to settle bets early with partial or full cash out options. Build trust and transparency with immediate settlement options.
Quick Bet

Let your players bet on multiple sports with a single-click bet feature. Perfect for live markets where every second counts, ensuring higher engagement.
Multiple Odds Format

Our software supports all major adds format including Decimal, Fractional, and American. Let your players choose the preferred display method in a single click.
Bonuses & Rewards

Offer welcome bonuses, first sign up, free bets, redeposit bonuses, combo boosts and loyalty rewards to drive acquisition, retention, and lifetime value of player.
Affiliate Management

Track partner performance, manage commissions, monitor traffic quality, analyze conversions, and manage affiliate payouts - all from a single dashboard.

Every Feature Your Players Expect. Ready Out of the Box.

From in-play betting and cashout to bonuses and affiliate tools, your platform comes fully loaded from day one.

Stats That Speak Our Success!

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Top Sports Offered in Our White Label Sportsbook Software

Engage Every Player with a Variety of Sports!

At PieGaming, we know what keeps players engaged. With our ready-to-launch software, offer your players a complete sportsbook including sports, eSports, and virtual sports to maximize coverage and betting volume year around.

Sports

Offer your players extensive coverage across global and regional with pre-match and in-play markets. From top international leagues to local tournaments, offer diverse betting preferences across multiple markets.

Football (Soccer)

Various leagues, FIFA Club World Cup, tournaments, and international matches.

Basketball

NBA, Euro League, and other major leagues.

Tennis

Grand Slam events and other tournaments worldwide.

American Football

NFL and college football games.

Cricket

Covering formats like T20, ODIs, and Test matches.

Ice Hockey

NHL and other professional leagues.

Rugby

Rugby Union and Rugby League matches.

Boxing

WBC, WBO, IBF, among other events.

Horse Racing

Featuring races from different tracks around the world.

Golf

Major golf tournaments and events.

Baseball

MLB and other international baseball leagues.

eSports

Engage a fast-growing digital audience with eSports betting markets. Support both live-match and live betting across major competitive gaming titles.

Dota

DPC regional qualifiers and major championship series

Leagues of Legends

MSI Group sage and world championship finals

PUBG

Regional scrim events Invitational showdown match

Call of Duty

CDL championship finals and Pro league stage

FIFA

eWorld cup qualifiers and Pro Club championships

Virtual Sports

Ensure consistent betting activity with AI – generated virtual events available 24/7. Virtual sports tend to offer fast outcomes, short betting cycles, and predictable margins.

Virtual Football

League match and simulated cup final

Virtual Tennis

Virtual grand slam and pro virtual tournament

Virtual Basketball

Simulated playoff match and digital arena clash

Virtual Horse Racing

Daily virtual sprint and virtual derby race

White Label Sportsbook Platform Delivery Process

A structured delivery process covering every stage from setup to launch.

Agreement

Payment Process

Initial Meeting

Account Manager

Integration

Quality Assurance & Testing

Go-Live

From Setup to Launch, We've Got It Covered.

A clear process, a dedicated team and everything in place so you can focus on running your business.

Top Benefits of Our Operator-ready Sportsbook Software

We deliver pre-built sportsbook solutions backed by deep market research. Our white label sportsbook software comes with everything you need to acquire, engage, and retain players.

Mobile-First Optimized

From live odds to quick bets and cashout, every sportsbook feature is designed to work smoothly on mobile devices for higher engagement.
Seamless Integrations

Pre-integrated with leading odds providers, payment solutions, and marketing tools, our software streamlines your sportsbook operations.
Enhanced Security

Our software features SSL-encrypted transactions, two-factor authentication, advanced fraud detection, AML controls to keep your sportsbook and players’ data safe.
Multi-lingual Support

Localize your sportsbook with multi-regional odds formats, market names, event description and system notification. Ideal for operators targeting multi-country operations.
Faster-Time to Market

Launch your sportsbook software within 2 weeks with our ready-to-deploy white label sportsbook software and start engaging players in no time.
Maximum Scalability

Easily support more players, bets, and markets as your sportsbook grows. Our software scales as your business grows.
Continuous Updates & Support

Stay ahead of the industry trends with our ongoing software upgrades, ongoing support, and flexible customization options to fit your business operations.
Risk Management

Detect fraud, monitor suspicious activity, track live bets, verify every transaction in real time, and receive instant alerts for unusual player behavior.

Built for Operators. Designed to Scale.

Mobile-first, secure and fully integrated. Get a platform that grows with your player base.

Comprehensive iGaming Solutions for Operators

Now Within Your Reach!

It’s time to go beyond the white label sportsbook software! Get a solid presence in the ever-growing iGaming market with our diverse range of solutions.

Player Account Management

Our robust PAM solution offers you complete control over your players, their activities, segmentation, bonuses, betting history, and limits, to ensure real-time tracking and management.

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Turnkey Sportsbook Software

Looking for a turnkey sportsbook solution with unique branding and rich features? PieGaming offers easy-to-alter sportsbook software, deployable worldwide, ensuring the perfect fit for your brand's style.

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Why Choose PieGaming for White Label Sportsbook Software Solution?

PieGaming stands out as a trusted white label sportsbook provider, tailored to meet the demands of the ever-evolving sportsbook industry.

Backed By Experience

With over a decade of hands-on experience, we help operators ‘launch smarter and scale faster.’ Our software is built for real-world performance and long-term success.

On-Going Technical Support

Get around the clock for assistance, updates, and platform enhancement to keep your white label sportsbook solution running smoothly without interruptions.

Advanced Technology

We integrate advanced technology like APIs, third-party tools, payment solutions, etc., in our white label sportsbook software to improve performance and user experience.

ISO 27001 Compliant

We follow ISO 27001 standards, protecting players' data, financial transactions, and overall betting operations. Designed for operators who prioritize a secure platform.

Frequently Asked Questions

What is a white label sportsbook?

A white label sportsbook software is a pre-developed platform that operators can license and customize with their own branding. This lets them launch their own gaming operations instantly.
What is the cost model for a White Label Sportsbook?

The cost of the white label sportsbook platform depends upon the setup fee, ongoing revenue share (GGR), and the level of customization required. Prices may vary depending on vendor and specific features or branding options selected.
How does a White Label Sportsbook differ from a Turnkey Sportsbook?

A white label sportsbook software is a ready-to launch platform while a turnkey sportsbook allows operators to customize it as per their business requirements and brand.
Do I need a gambling license to operate a white label sportsbook?

Yes, you will require a license to run a white label sportsbook platform. However, a license depends upon the jurisdiction you want to target.
What kind of support does PieGaming provide after launch?

PieGaming offers end-to-end post launch support, which includes technical maintenance, risk management, updates, player support tools, etc.
What kind of revenue model does a white label sportsbook follow?

Most sportsbook operators use revenue sharing models. In this model, providers and operators split profit based on agreed percentages. This ensures low upfront costs and steady returns.
How quickly can operators launch their sportsbook business?

With PieGaming’s white label sportsbook solutions, operators can launch their business within 2 weeks. However, time may vary depending upon customization, branding, and integration requirements.
How can I find the right White Label Sportsbook provider?

Look for a provider with proven experience, expertise, compliance, advanced technology, and scalable features. PieGaming offers all this.

Ready to Go Live with Your Sportsbook?

Connect with our team to explore solutions, pricing and go-live timelines. No commitment needed.

PieGaming provides end-to-end IT solutions to businesses in the iGaming space.
We can handle the massive user base of more than a million users in real-time without latency.

Launch your casino in weeks, not months.

5,000+ games from 100+ premium studios.

Operating in 30+ countries across 4 continents.

130+ expert guides on licensing, launches & markets.

#1 White Label Sportsbook Solution

Our GLI 33 Certified Sportsbook Partners

White Label Sportsbook Software Provider

Top Features of White Label Sportsbook Software

Pre-match & In-play Betting

Localized Sports Betting

Easy Bet Management

Odds Management

Bet Cash Out

Quick Bet

Multiple Odds Format

Bonuses & Rewards

Affiliate Management