White-Label vs. Turnkey Solutions for Online Casinos

Imagine yourself to be a chef who wants to start a restaurant. Now, you have two options to get things up and running. The first is that you can franchise an already established eatery, where they will make the menu, recipes, and decor concepts available to you. You’ll simply have to replicate it. On the other hand, you can build your restaurant from scratch with the entire vision and procedures being yours.

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Well, getting into the online casino business presents a similar dichotomy. Similar to the former choice, you can choose between White-Label vs. Turnkey Solutions. In a white-label casino solution, everything is given to you in a single package with very little scope for customization. Alternatively, you can opt for a turnkey solution and build your online casino according to your choices and preferences like the latter option.

Turnkey or white-label, whichever path you choose determines how much flexibility, control, and startup burden you take on. Let’s explore the key differences between these two routes to build your online casino in this blog.

Explained: White-Label vs Turnkey Solutions

First off, white-label and turnkey solutions are the different approaches to delivering a software solution for building an online casino platform.

A white-label casino solution is built by one company i.e., the software provider, and rebranded by the operator as their own. The acquiring company or the operator essentially purchases the rights to use or even resell the platform under its name. This allows the operators to offer the platform to the players for betting without having to invest in extensive development or infrastructure investments. However, it is also crucial to note there is very little room for customization in this approach. Also, the control over the core functionalities and updates is retained by the software provider.

On the flip side, a turnkey software solution offers greater customization than a white-label solution. While the software includes all necessary software components, configurations, and integrations to run the casino platform, it is tailored to the operator’s specific requirements, allowing for greater control and customization. If an operator opts for a turnkey solution, they gain full ownership and control over the entire casino platform. Going a step further, these solutions often come with training and support services from the provider to ensure smooth operations and maintenance.

Parameter	White-label solutions	Turnkey solutions
*Definition*	Pre-built, ready-to-use platforms licensed from third-party providers.	Majorly customized platforms developed and tailored to the operator’s specific requirements.
*Inclusions*	Basic functionalities, game integration, payment gateway, back office, and basic branding options.	Comprehensive platform features, extensive games library, fully flexible branding, a robust back office, and scalability and flexibility options.
*Scope of customization*	Minor customizations such as logo, color, and branding changes are possible.	More customization options as compared to white-label solutions.
*Ownership*	The white-label casino software provider retains ownership of the platform.	Here too, the turnkey casino solution provider owns the platform and codebase.
*Technical support and maintenance*	Provided by the software provider.	Might have to be managed by the operator.

Advantages Of White-Label Casino Software Solutions

Rapid time to market

One of the primary advantages of white-label casino software solutions is the faster time to market that they offer. This makes it possible for operators to enter the online casino market swiftly without having to wait for months. This expedited time helps them to capitalize on the opportunities promptly and start generating profits sooner, giving them a clear edge over those who opt for custom development.

Easy launch

White-label software solutions are designed to facilitate smooth and hassle-free launch. The software comes pre-integrated with all the major features such as games, payment gateways, and other essential components. This eliminates the need for the operators to individually source different components, significantly reducing the complexity and potential risks associated with launching a new platform.

Cost-effective

Developing a custom online casino platform from the ground up can be extremely costly. It may require investments in software development, infrastructure, licensing, and ongoing maintenance. White-label software solutions solve this issue by offering a more cost-effective alternative by allowing multiple operators to share the development and hosting costs. This shared cost model enables even smaller operators or those with limited budgets to enter the iGaming market without incurring the substantial upfront expenses associated with proprietary platform development.

Disadvantages Of White-Label Casino Software Solutions

Limited customization

White-label casino software solutions offer limited customizations such as color and branding options. However, the core functionality is predetermined. This restricts the operator from differentiating their platform from others. Operators may find themselves confined to the existing feature set, unable to introduce any innovative functionalities that could provide a competitive advantage and give a better experience to the players.

Lack of control

By adopting a white-label casino software solution, operators essentially miss out on a significant degree of control over the platform’s development and roadmap. Think of it like becoming reliant on another party for updates, maintenance, and support. This leads to an inability to take prompt actions according to changing market dynamics or customer preferences.

Advantages Of Turnkey Casino Software Solutions

Greater customization

In contrast to white-label solutions, turnkey casino software solutions offer more customization options. By working closely with the software provider, operators can influence the development process and implement custom UI/UX, integrations, and branding elements that align with their unique business objectives and target market. This helps in giving the operators a distinct identity.

Scalability

Turnkey casino solutions are designed keeping the scalability aspect in mind. This means that the platform can accommodate growth in terms of user base, transaction volumes, and operational demands without glitching. This way when an operator’s platform expands, the turnkey solution also scales up seamlessly allowing the introduction of new services, games, markets, etc. without the need for a complete software overhaul.

Flexibility

We already discussed how turnkey solutions offer more customization options related to user interface. However, that’s not all as they also offer greater flexibility in terms of features and integrations. This extends to aspects such as game selection, payment gateway, and the ability to incorporate third-party services.

Disadvantages Of Turnkey Casino Software Solutions

Higher costs

One of the major disadvantages of turnkey casino software solutions is the higher upfront costs associated with their development. These costs include various aspects, including infrastructure setup, licensing fees, and ongoing maintenance and support. Thus, the cost might run into many millions depending upon the complexity of the project.

Time intensive

Apart from the cost aspect, turnkey casino software is also time-intensive. It may take months if not years to build. From design to development and testing, each stage requires attention to detail and thorough execution. This means an extension in the development timeline leading to a delay in the operator’s time to market, potentially causing them to miss out on opportunities.

Which approach is the right option for your business

Final Verdict: Which Approach Is The Right Option For Your Business?

Now that you have a clear understanding of each solution, let’s quickly dive in and look at which solution might be the right pick for you based on various parameters.

WHITE-LABEL	TURNKEY
You’re an operator who is starting their journey in the iGaming space.	You are someone who is well established and has a good capital amount to invest.
You want your platform to be up and running in a matter of weeks.	You have a lot of customizations that you want to integrate.
You don’t want to invest a lot of money initially.	You are looking at scalability.

Based on these parameters, you can select the approach that seems to align with your business goals.

PieGaming offers both white-label and turnkey online casino solutions, empowering you to expedite your launch into the market or create a fully customizable platform. Our robust technology, quality commitment, and exceptional support ensure a seamless experience for your players. Choose PieGaming as your partner to leverage innovative solutions tailored to your needs and preferences.

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White-Label vs Turnkey Solutions: Which Fits Your Online Casino Venture Best?

Simranjeet Kaur

Simranjeet Kaur is a former PR professional turned content writer with a knack for creating compelling content that cuts through the noise. Now a writer at PieGaming, Simran brings fresh insights to the iGaming world. Join her as she explores the latest trends and innovations in this exciting domain.