Top Whitelabel Betting Exchange Providers to Watch in 2025

White label betting exchange platforms are becoming more popular in 2025. This list shows top providers that offer ready-to-use solutions with liquidity already included, custom branding options, and quick setup for casino operators. 

Many first-time operators rush into sportsbook deals—only to discover later that betting exchanges offer a completely different model with unique benefits.

The challenge here is that most people don’t fully understand the difference until it’s too late.

In this blog, we break down both platforms and spotlight the top white label betting exchange providers to consider in 2025.

So, let’s get started!

How Betting Exchange Works: A Quick Overview for Operators

Betting exchange flips the traditional sportsbook model on their head. Instead of betting against you, they bet against each other while you provide the platform to make it happen.  

Here’s how it works:

You have two types of users. Bettors bet on things to happen, just like regular betting. Then you have layers who bet against those outcomes. When someone wants to bet on Manchester United to win, your system finds someone willing to lay against United winning. You match them up and take a small commission from the winner.

The key difference is risk.

You are not betting on sports outcomes anymore. Your users carry all that risk between themselves. You just facilitate the trades and collect 2-5% commission on net winnings. Much cleaner than trying to balance books and manage liability.

Your main challenge is liquidity management. You need enough people on both sides of every market to create competitive odds and decent betting volumes. Without liquidity, odds become poor and users leave. It’s that simple.

Getting started is the hardest part. New exchanges face a chicken-and-egg situation where you need users to attract users. Most successful operators either see their own markets initially or partner with professional traders to create the initial liquidity that draws in regular punters.

Sports Betting Platforms vs. Betting Exchange Platforms

Sportsbooks and betting exchanges may look similar on the surface, but they work very differently. Let’s break down how each model works and what makes them unique.

1) Business Model

Traditional sportsbooks act as the house. You set odds, take bets, and carry the risk on every wager. You are gambling alongside your bettors—when they win or lose.

Betting exchange operates as a marketplace. You connect bettors who want to bet on opposite outcomes. You facilitate the trade and take commission, but you never carry sports risks yourself.

2) Revenue Generation

Traditional platforms build profit margins into their odds. A fair 50/50 bet might be priced at 1.90 on both sides, giving you a 5% edge. Your profit depends on favorable betting patterns and outcomes.

Exchanges charge commissions only on net winnings—typically 2.5%. Your revenue is consistent regardless of sports results, since you are just taking a slice of every successful trade.

3) Risk Management

Traditional operators need constant risk monitoring. Large bets on favorites can create dangerous liability. You are constantly balancing the books and sometimes refuse or limit successful bettors.

Betting exchange operators face minimal sports risk since customers bet against each other. Your main risks are operational—platform downtime, liquidity shortages, or matching engine failures.

4) Technology Requirements

Traditional platforms focus on odds compilation, risk management dashboards, and customer betting interfaces. Technology is relatively straightforward.

Betting exchanges require sophisticated matching engines, real-time order books, and complex settlement systems. You are running a financial trading platform with sports betting wrapped around it.

Top 5 White Label Sports Betting Platform Providers

With so many white label options out there, it’s tough to know who truly delivers. Here are five trusted sports betting platform providers making waves in 2025.

1) PieGaming

PieGaming may be newer than other betting software companies, but it’s already making waves in the industry. The company’s special PAM software lets them customize every part of your platform to match your brand perfectly.

They offer a secure, scalable, and user-friendly sportsbook solution that helps operators launch their platforms quickly and efficiently.

Core features:

• Live in-play betting allows players to place bets on sports events as they happen.
• Easy bet management and odds adjustment tools ensure fair play for all users.
• Simple no-code player account management system that anyone can use.
• A built-in bonus engine handles rewards and promotions automatically.
• Affiliate marketing tools help operators grow their player base.

Highlights:

• Covers over 2000 games across multiple global sports markets.
• More than 10+ years of experience in iGaming.
• Fast platform deployment perfect for startups and new operators.
• 40+ third-party integrations.

2) BRSoftech

BR Softech is a leading company that creates white label sports betting software for businesses around the world. They specialize in building secure, customizable platforms that help companies launch their own online sportsbooks.

Core Features:

• Live betting with up-to-date odds that change in real-time during games.
• Over 100 betting options across different sports, available before games start and while they’re being played.
• Supports multiple currencies and languages for global business operations.
• Built-in reporting tools, secure connections, and fraud protection systems.
• 24/7 technical support with systems that can grow as your business expands.

Highlights:

• Works with over 100 different betting games and markets.
• Get your betting platform running in just 4 weeks.
• Supports 10+ languages and 20+ currencies for customers worldwide.
• Round-the-clock support with 99.9% uptime and quick response times under 1 hour.

3) NuxGame

Nux Ggame provides fast, scalable white label sports betting software for online and land-based operators. It offers extensive sports coverage, strong security, risk management, and customizable features for quick global market entry.

Core Features:

• 210,000+ sports events each month and 35,000+ live events.
• Covers 125+ sports with live odds and match updates.
• Accepts regular money and crypto, works in multiple languages.
• Control your profit margins and protect against fraud and risky bets.

Highlights:

• Accepts 40+ currencies, including crypto, and works in 30+ languages.
• Get your betting platform up and running in less than 3 weeks.

4) Playtech

Playtech creates white label sports betting software that works great on mobile phones. It covers many sports and easily connects with casino games. The platform works for both online and physical betting shops, combining sports betting, casino games, and poker in one system.

Core Features:

• Live odds that update instantly across all sports, including esports and virtual games.
• Bet during the game with live updates and streaming
• Customize the look and feel to match your brand.
• Smart tools to manage risk with round-the-clock trading support.

Highlights:

• Covers over 100 sports markets, including esports and virtual sports.
• Provides 24/7 managed trading services and advanced risk management.
• Offers customizable branding and user experience tailored to operators.

5) Gammastack

GammaStack creates customizable sports betting software for businesses. With over 10 years of experience and quality certifications, they help companies launch quickly and own their platform completely without sharing profits.

Their software covers many sports and bet types, using modern technology like AI and virtual reality to keep users engaged.

Core Features:

• Bet before games start, during live action, or on virtual sports anytime.
• Works with different currencies and languages for customers worldwide.
• Connects easily with payment systems and other business tools.
• Strong security with identity checks, data protection, and fraud prevention.
• Detailed business reports with round-the-clock customer support.

Highlights

• Supports 100+ sports markets across 45+ countries.
• Rapid platforms launch in under 4 weeks.
• Full code ownership with zero revenue sharing.

Top White Label Betting Exchange Providers to Watch

Looking to launch a betting exchange without building from scratch? These top white label providers offer ready-made platforms that are gaining serious attention in the iGaming space.

1) Betfoc

Betfoc is an Indian company that creates customizable betting exchange software for businesses. They provide secure, profitable platforms with quick setup, reliable services, and 24/7 support focused on client satisfaction and scalable solutions.

Core Features:

• The platform can be fully customized to match your business needs.
• Live odds that update instantly with betting during games.
• Built-in payment system that handles different currencies.
• Smart tools to prevent fraud and manage betting risks.
• System grows with your business and runs fast without delays.

Highlights

• Fully customizable platform with live odds and betting during games.
• Built-in payment system that works with 10+ different currencies.
• Smart fraud protection with 99.9% uptime guarantee.
• Get your platform running in less than 3 weeks.
• 24/7 support team that responds in under 1 hour.

2) Gammastack

Apart from providing a sports betting platform, Gammastack also provides a fully customizable betting exchange platform. Their user-friendly software helps businesses launch quickly while offering players a smooth, modern betting experience across popular sports.

Core Features:

• Live reporting and detailed analytics to track your business performance.
• Advanced risk management with instant alerts and liability tracking.
• Multi-level user accounts and smart liquidity management.
• Live video streaming and direct player-to-player betting.
• Easy connections with other services and ongoing marketing support.
• Fast setup with on-demand customization options.

Highlights:

• Over 8 years of iGaming industry experience.
• Supports rapid deployment with market entry in under 4 weeks.
• Customizable platform serving 100+ sports markets across 45+ countries.

Wrapping Up…

Finding top white label betting exchange providers can be tricky—there aren’t many in the market. But don’t get disheartened yet. If you are looking to launch quickly, a white label sports betting platform is a solid alternative that still offers speed, flexibility, and a ready-to-use infrastructure for your brand.

FAQs

• What are the benefits of using a white-label betting exchange solution?

  You get a ready-made platform that launches quickly, saves development costs, includes legal compliance support, allows custom branding, and provides ongoing technical assistance.

• Is a white label betting exchange legal in all countries?

  No, legality varies by country. Many jurisdictions restrict or ban betting exchanges, especially in parts of Asia and Middle East. Check local laws first.

• How much does it cost to launch a white label betting exchange?

  Costs range from $8,000 for basic packages to $80,000+ for advanced solutions, depending on features, customizations, integrations, and support requirements you choose.

• Can I customize the design and branding of a white label exchange?

  Yes, most providers allow full customization of colors, logos, layout, and interface design to match your brand identity and create a unique platform.