Insights into sports betting: Trends, challenges, and opportunities

sports betting industry trends
  • By 2028, the total revenue from the global sports betting market is expected to hit USD 129.3 billion 
  • By the end of 2025, the sports betting market in the USA alone is expected to reach USD 8 billion 
  • In 2022, over 46 million Americans engaged in sports betting, compared to around 25 million in 2018 before the federal ban was lifted. 

Hold on! We are not throwing random statistics at you.

We’re trying to highlight one common trend through these statistics, which is the massive expansion of the online sports betting industry. However, with this growth, various innovations, opportunities, and challenges have also come up. Let’s talk about them in this blog, covering all aspects of the industry. 

sports betting

Sports betting market: Drivers, opportunities & challenges

Now that you have seen the framework of the sports betting market, let’s look at the horses that drive this industry along with the opportunities, and challenges molding it.

  • Drivers

Technological developments

The sports betting industry has witnessed a major shift in recent years, all because of technological advancements. Mobile gaming, AI technology, live streaming and blockchain technology (all discussed later in the blog) have together reshaped the industry.

Mobile betting for instance has made betting accessible, anytime and anywhere for people while AI has facilitated personalized targeting and optimized decision-making. All these top-of-the-world technological developments are driving the sports betting industry into an era of convenience and innovations.


Firstly, legalization benefits the operators. As we saw through the numbers above, legalization means more player participation and engagement, which eventually means more revenue for the operators.

Secondly, for the players, it means that there is a regulated framework in place that will ensure a fair betting experience. 

Lastly, the government also benefits from this as the legalization of sports betting means revenue generation through licenses and taxes. Thus, overall, legalization is bringing changes leading to expansion in the sports betting industry.

Read: Scope of Online Sports Betting in 2024

Secure transactions

At the end of the day, players bet to win money. Thus, secure transactions are crucial, and online sportsbooks ensure this through advanced encryption and two-factor authentication.

Additionally, blockchain enables a secure transaction passage in cryptocurrencies such as Bitcoin and Ethereum. This eliminates the need for players to disclose their personal and financial information, thus ensuring safe, secure, and reliable transactions.

  • Opportunities

Expansion into new geographies

As more countries accept sports betting and legalize it, market traffic is also expected to rise, allowing operators to increase their player base and revenue.

For instance, sports betting legalization in the USA, including New Jersey and Pennsylvania has opened gates for operators to enter, thus increasing their revenues. However, again this trend not only benefits the operators but also creates job opportunities and supports the economy within the jurisdiction without hammering the law.

Esports betting

Esports betting is a trend growing remarkably in the sports betting industry. Esports leagues and competitions have earned more recognition globally attracting a sizeable number of people (especially young and tech-savvy people) to wager on their favorite team and players. Additionally, it allows operators to grab their chances to generate additional revenue streams and earn a competitive advantage.

  • Challenges

Regulatory hurdles

Regulatory hurdles can pose immense challenges for sports betting operators. This is mainly because constantly being updated with the ever-evolving regulations across jurisdictions can be a task. From obtaining necessary licenses to following strict advertising standards, navigating regulatory frameworks requires meticulous attention to detail and significant financial investment. 

Competition and market saturation

Another significant challenge that operators might come across is intense competition and market saturation. With so many sports betting platforms emerging daily, it is crucial to stand apart from the rest. To ensure this operators must look for innovative strategies to outdo others in the competition while attracting and retaining players.

PieGaming offers solutions to overcome this challenge by offering unique features and experiences. Whether through advanced reporting tools, customizable user interface, or cutting-edge gamification tools, PieGaming equips the operators with tools to not only survive in this crowded market but also set their businesses up for long-term success.

Emerging Sports Betting Industry Trends to Look Out For

The sports betting sector is hitting the reset button with several new developments and trends coming in. Leveraging these trends operators can boost user satisfaction, expedite processes, and maintain a competitive edge. Let’s explore how these developments are creating new growth prospects and changing the sector.

Read: A Beginner’s Guide to Understanding Odds in Sports Betting

Artificial Intelligence (AI) and Machine Learning (ML)

The sports betting industry is turning to AI and ML technologies to gain a competitive edge. These technologies can analyze big data to offer personalized experiences to the players. Further, machine learning models can also be trained to identify betting patterns and detect potential fraud. As data continues to grow, the sports betting industry increasingly views AI and ML as essential tools for optimizing profitability, customer satisfaction, and regulatory compliance.

Virtual reality (VR) and Augmented Reality (AR)

VR is being leveraged to create virtual sportsbooks and stadiums, allowing the bettors to experience a lifelike environment while placing bets. Operators can develop VR applications or partner with existing VR platforms to offer these virtual experiences.

On the other hand, if we talk of AR, it can be used to overlay real-time data, statistics, and visualizations onto live event broadcasts. By integrating AR software and leveraging computer vision, operators can augment real-world scenes with contextual betting information, enhancing the viewing experience.

Blockchain and Cryptocurrencies

Blockchain-based platforms are now being developed and appreciated by people due to their fair and transparent nature. Smart contracts on the blockchain can automate bet placements, payouts, and settlements based on predetermined conditions and event outcomes. 

Cryptocurrencies such as Bitcoin can be integrated into these platforms as payment options, allowing for anonymous as well as borderless transactions. This can be achieved by partnering with specialized crypto-based sportsbook software providers such as PieGaming.

Is it Wise to Start Your Online Sportsbook in 2024?

Now that you’ve understood the sports betting market, its driving factors, opportunities, and challenges, let’s take a step further and answer the big question – is it wise to start your online sportsbook in 2024? 

Here are 3 compelling reasons why launching your online sportsbook in 2024 would be a strategic move:

  • Rapidly growing market

As hinted by the statistics, it is clear that the sports betting industry is expected to grow rapidly with the numbers projected to swell largely in the upcoming years. Thus, this aspect has provided you with one of the many reasons why you need to start your own sportsbook platform. This way, you will be able to capitalize on the massive potential the industry has.

  • Technological advancements

The sports betting industry is at the cusp of adapting to newer technologies such as AI, ML, blockchain, and more. By launching a sportsbook now, you’ll be able to leverage these technologies from the outset. This will help you offer innovative and immersive experiences to your bettors while staying ahead of the competition.

  • Access to advanced technology providers

As the industry evolves further, specialized technology providers are emerging. They offer innovative sportsbook software that comes with built-in solutions such as risk management and payment gateways. By starting your sportsbook in 2024, you can leverage the best betting software from your business’ inception and ensure a seamless operation.

Summing it up

Without question, the sports betting sector is seeing extraordinary growth and expansion. The market’s future appears bright given the current favorable conditions. To make use of the opportunities, one must, however, also consider the challenges that exist.

Also, it is vital as the industry evolves further, the operators must try to stay in tune with the times by adapting to the new trends and innovations. All in all, with the right strategies and partnerships, the sports betting industry holds immense potential for those willing to accept the change and drive the industry forward.

Insights into sports betting: Trends, challenges, and opportunities

Simranjeet Kaur

Simranjeet Kaur is a former PR professional turned content writer with a knack for creating compelling content that cuts through the noise. Get ready to explore the world of iGaming with Simran, as she uncovers the latest trends and innovations in the domain.

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