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How to Choose a Turnkey Betting Provider

Learn how to evaluate turnkey betting platform providers on licensing, market coverage, pricing model, and launch time before you sign a contract.

Turnkey Betting Platform Providers

Explore the list of top 6 tips to select the best turnkey platform providers to offer your players the gaming experience they’re looking for.

A lot of players place bets on their favorite sports everyday across the world. Due to this, the rise in online sports betting platforms has been seen lately.

This opens doors to impeccable business opportunities for budding entrepreneurs and startups in the iGaming industry.

And the best way to kickstart this business in less time is through a turnkey betting platform.

But the problem lies in choosing the right turnkey platform provider in a market filled with hundreds of software providers.

Worry not!

This blog unveils 6 must-follow tips to pick the right turnkey sportsbook solution provider. Let’s discuss.

Who Is A Turnkey Sportsbook Platform Provider?

A turnkey iGaming software provider is a company that provides sports betting platforms.

The company delivers ready-made, fully functional sportsbook solutions, allowing operators to launch quickly without building everything from scratch.

The software provider handles the tech infrastructure, payment gateways, game integration, security, and in some cases licensing.

This is how you can focus on branding, marketing and growing your business.

Working Mechanism of Turnkey Betting Platform Providers

Knowing the working mechanism of a software provider is as important as knowing the process behind any dish, because it helps you find the best in the market.

As you know, turnkey providers deliver a fully functional sportsbook platform that’s ready to launch with minimal effort.

The same provider handles the backend infrastructure, payment integration, odds management, risk control, and compliance.

Operators receive a well-equipped platform within 5 to 10 days.

Selecting the best turnkey betting solution will ensure your platform has a robust support system to fall back on.

Read Blog – turnkey sportsbook guide

6 Amazing Tips to Choose Turnkey Betting Platform Provider

Choose Turnkey Platform Provider

Tips To Choose Turnkey Platform Provider

Gaining success in the sports betting business depends upon the software provider you have chosen to work with.

The turnkey betting platform you choose should be rich in features, legally compliant, and much more.

Our comparison of the leading sports betting software providers covers the wider market, but here are the tips that matter most when the deployment is turnkey.

1. Ask the Customization Limits

Keep one thing in mind – not all turnkey platforms are created equally. Some providers only allow skin-deep branding like color or logo changes.

While others let you tweak everything from user flows to bonus engines. The customization options help you add a unique identity to your brand.

Shallow branding control is usually the trade-off with a white-label sportsbook solution, so it is worth knowing which model you are actually buying.

You can always ask what’s fixed and what’s not before signing the contract. The customization options you get from PieGaming include:

  • Design
  • Themes
  • Colors
  • Settings

And more.

2. Know the Payment System

It’s crystal clear that technology has overtaken the world and so have the different payment methods.

An advanced turnkey sportsbook solution must support multiple payment options like credit cards, e-wallets, localized banking methods and cryptocurrencies.

Though it’s not about the number of payment methods integrated in the platform, it’s about smooth integration, fast processing, and built-in fraud checks.

Also, when it comes to payment or transaction, always integrate the gateway which is most prevalent in the targeted jurisdiction.

💡For example, in the Philippines, people commonly use local e-wallets to place bets.

However, the most popular payment gateways are PayPal, MasterCard, Razorpay, Skrill, Stripe, Neteller, etc. Transactions through these gateways have multi-layer encryption, and avail services in multi-currency options.

3. Powerful Market Coverage

Next important point to take into consideration is market coverage covering wide sports events worldwide.

All the major competitions offer more than 40 sports events and hundreds of pre-events daily. To stay ahead in the game, go with a platform that covers major sports events across the world such as Ice Hockey, Football, Cricket, Horse Racing, MMA, etc.

Forget not that having more sports events attracts and retains more players, which ultimately grows your platform.

4. Device Compatibility

Another significant point here is device compatibility, which is a luxury in today’s fast world.

As a reliable operator, you must ensure that your turnkey betting platform runs smoothly across all major devices, from desktop computers to smartphones and tablets.

Since new age bettors are more inclined towards using their smartphones for everything, betting is no exception.

Industry studies consistently put mobile above half of all online betting activity, and that share keeps climbing.

Here’s what device compatibility looks like in a turnkey solution:

  • Mobile optimization
  • Cross browser support
  • App & web flexibility

Device compatibility simply means that your players are never tied to a single screen, and your business reaches more players with zero compromise on quality or functionality.

5. Customer Service

What would you do if your players get stuck while playing on your platform? You would want to help them immediately. Isn’t it?

That’s why you need a turnkey platform provider who can offer you good customer support.

If you encounter any random issue at any time, you will need swift and responsive assistance available 24/7 through phone, email or chat.

Immediate assistance ensures that issues are quickly resolved, and players can enjoy an uninterrupted betting experience.

6. Look For Licensing & Compliance

Suppose you’re targeting regulated markets like the UK, Isle of Man, Philippines, Curaçao, etc., then you need a provider that either holds or helps you secure the right licenses.

Be upfront about which jurisdictions they support and whether they help with legal compliance or leave it to you.

For instance, each country has its own specific set of laws for online betting.

Country Jurisdictions
United Kingdom UK Gambling Commission (UKGC)
Curaçao Curaçao Gaming Control Board (CGCB)
Malta Malta Gaming Authority (MGA)
Isle Of Man Gambling Supervision Commission (GSC)
Denmark Danish Gambling Authority

A good provider is one who understands betting laws and offers built-in tools for responsible gambling, alongside iGaming risk management, player analytics, CRM, and marketing automation.

Wrapping Up!

Picking the right turnkey software provider can be a big decision, but not a difficult one.

By following the tips above, you can work with the right provider. But you know what’s interesting here? You don’t need to hover around, because you get everything under one roof at PieGaming: Your Go-To Turnkey Platform Provider.

PieGaming has successfully helped more than 50 sportsbook platforms worldwide.

It provides broad coverage of events and games globally with a robust in-house player account management system that handles every back-end detail.

So, don’t wait, just book a demo today.

Host a Fully Customized iGaming Software Today!

Published: January 31st, 2024

FAQs

  • What features should I look for in a turnkey betting platform?

    You can look for turnkey iGaming software offering features such as seamless experience, secure payment options, wide range of games, strong back-office tools, real-time data feed, etc.

  • How do I compare different turnkey betting platform providers?

    Start by comparing their licensing coverage, customization options, client support, and tech infrastructure. In fact, you can talk to past clients, check prices and see how flexible the provider is when it comes to scaling and updates.

  • What questions should I ask a potential provider before signing a contract?

    There are various things to ask such as revenue sharing model, licensing, data ownership, uptime guarantees, technical support, and how often they roll out updates. Get transparency on these so that you don’t get surprised while going live.

  • Are white-label and turnkey betting platforms the same thing?

    No. A white label software is restricted and brand ready compared to turnkey betting platform. Turnkey sportsbook solution offers more room for customization and operational control.

  • How long does it take to launch a turnkey sportsbook or casino?

    It usually takes about 4-6 weeks if everything goes well. However, the launch time can differ depending upon compliance requirements, and tailored you want the platform to be.

  • What mistakes should I avoid when choosing a provider?

    Don’t fall for cheap deals compromising long-term support and tech quality. Also, don’t ignore compliance, and never assume that all turnkey betting software providers offer the same level of customization.

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How to Choose a Turnkey Betting Provider
Monika Gola

Monika Gola is an iGaming content specialist at PieGaming. Since 2020, she has been researching and developing content around software selection, online casino & sports betting regulations, and operator growth strategies. Her research includes analyzing market opportunities in regions like Europe, Africa, and Southeast Asia, as well as evaluating regulatory frameworks and entry barriers. She is actively monitoring industry trends, compliance updates, and evolving player demands across global iGaming markets to help operators navigate this industry seamlessly.

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