Best White label Sportsbook Providers: Complete Review (2024 Edition)

This blog post reviews the top white-label sportsbook providers. It highlights their features and benefits. Discover which provider stands out in 2024 for your betting platform needs. 

Launching a sportsbook without the right technology is like trying to build a house without a solid foundation.

Every second your sportsbook isn’t functioning, you are bleeding potential profits.

You might have the vision, but your plans would only fall flat without the right tools and support.

What’s the solution?

Have you heard of White Label Sportsbook Solutions?

It has changed how operators run an online sportsbook, and that’s your answer.

Here’s a list of top white-label sportsbook providers who’d help you grab the most of online sports betting’s scope in 2024.

Who are White-Label Sportsbook Providers?

For businesses wanting to tap into the lucrative sports betting industry without building a platform from scratch, white-label sportsbook providers offer a seamless solution.

These providers deliver fully functional, customizable betting platforms that can be branded according to the client’s needs.

They offer all the solutions necessary to run an online sportsbook platform – bonus engine, back office, various markets, and much more.

These white-label platforms provide a rapid and economical route for new companies to break into the online sports betting industry.

The services of these providers usually include:

• The platform or application that bettors use
• Tools to manage player accounts and payments
• Backoffice to enhance gameplay for users
• Security features to protect against fraud

Comparing The Top 7 White-Label Sportsbook Providers

As said earlier, choosing the right sports betting software provider can make all the difference.

Thus, we bring you a list of top white-label sportsbook solutions with a complete review and overview of their current standing.

1) PieGaming

A. Company Overview

One of the leading white-label sportsbook providers, PieGaming has been in the business for only 4 years. However, they have left a prominent mark on the map of iGaming with their modern technology and dynamic approach.

Their offerings include but are not limited to sportsbook solutions, casino platforms, PAM systems, and live dealer games. They have simplified the launching and running of online sports betting platforms.

B. Key Features

• Plug & play platform for quick market entry.
• Multi-lingual and multi-currency support.
• 100+ betting markets to wager on.
• Real-time wagering enhances player experience.
• White-label, turnkey, and custom solutions offering
• Cryptocurrency support for global reach.
• Bonus engine with customizable bonus templates.

C.  Integration and Usability

PieGaming’s sportsbook software allows easy API integrations with other systems and tools, making it simple to run.

• Integrated with 20+ data feed providers
• 200+ Casino game providers and aggregators
• 20+ multi-national payment providers, e-wallets, and gateways.

The no-code PAM system makes it easier to manage players’ accounts and keep them engaged.

D. Security Measures

Their software uses the latest security methods to protect players’ data and transactions. This includes strong anti-fraud tools and ways to manage risk, which keeps sports betting safe for both players and operators.

Here’s a glimpse of their iGaming risk-management software:

• Analyze behavior and transactions in real-time to quickly identify risks
• Offer safe payment methods supporting multiple payment methods
• Identify multi-account fraud to maintain fair play
• Monitor suspicious bonus claiming pattern to prevent abuse
• Streamline age and identity verification with automated KYC
• Implement advanced SSL encryption and firewall against cyber threats

2) BtoBet

A. Company Overview

BtoBet is a part of the Neogames group and specializes in delivering advanced white-label betting solutions.

They are the best white-label sportsbook providers. They suit both Tier 1 operators and new brands.

With a strong presence across four continents, BtoBet’s platform is designed to provide a smooth betting experience.

B. Key Features

• Vast selection of over 60,000+ monthly events across sports, esports, and virtual sports.
• Flexible platforms allow custom margins and promotions for tailored player experiences.
• AI and ML tools for real-time insights into player behavior and betting patterns.
• Multi-channel support including online and over-the-counter sports betting options.
• Customizable platform helping operators create a unique brand identity.
• Real-time analytics boost player retention rates and foster sustained growth.

C. Integration and Usability

BtoBet’s sports betting software is easy to add to the system you already have.

The UI of their platform is highly intuitive, providing a smooth experience for both bettors and operators.

Their white-label sports betting platform has a cloud-based architecture and it ensures scalability. This allows operators to handle spikes in demand gracefully.

D. Security Measures

BtoBet prioritizes security. They have ISO 27001 and GLI-33 certifications.

The company makes sure its platform has top security to protect data and comply with laws.

Their white-label sportsbook software understands the importance of risk management tools. It gracefully recognizes suspicious betting patterns.

3) BR Softech

A. Company Overview

BR Softech was founded in 2010. It is now a top White-label sportsbook software provider, with a global reach.

The company offers white-label sportsbook solutions. They let operators easily launch their own sportsbooks.

It has over decades of experience and has a team of 150 specialists. With its wide range of offerings, it is catering to both new and established bookmakers.

B. Key Features

• Multiple exciting betting types including Parlay, Live, Pool, Traditional, and Handicap.
• Multi-currency support with various payment methods, including cryptocurrencies.
• Localization support for multiple languages and character formats.
• Secure API integration for traffic control and transaction analysis.
• Operators can tailor the platform to meet specific business needs.
• The platform supports live betting. It helps operators engage players and boost betting.
• Ensures continuous improvement and adaptation to the latest trends in white-label sportsbooks, keeping the platform competitive.

C. Integration and Usability

The platform works across various devices, improving accessibility. It allows for smooth integration with third-party services like payment, gateways, bonus engines, and analytics tools.

BR Softech’s platform is adaptable and has real-time capabilities. It suits businesses aiming to grow in the sports betting market.

D. Security Measures

BR Softech uses encryption, SSL, and two-factor authentication. This protects player data and financial transactions.

It has systems to detect fraud and prevent money laundering, along with secure API integrations.

The platform also ensures that their data is backed up and has plans to recover from potential disasters.

4) Every Matrix

A. Company Overview 

Every Matrix is a leading White label sportsbook software provider founded in 2008.

The company is based in Malta and it offers a customizable platform to over 300 global clients.

Their services include account management, payments, and risk management.

B. Key Features

• It offers modular designs for flexible and customizable sportsbook platforms.
• Detailed sports/esports coverage with real-time odds in sports betting.
• Target marketing and affiliate management tool.
• Multi-currency payment processing system.
• Strong industry reputation with extensive partnerships. 
• Advanced analytics and reporting features help operators make informed decisions.

C. Integration and Usability

EveryMatrix offers easily integrated sportsbook software with secure APIs and a mobile-friendly interface.

D. Security Measures

The company prioritizes security. It uses strong encryption, and anti-fraud measures, and complies with international regulations.

Their payment processing is PCI DSS Level 1 certified and they conduct regular security audits to protect player data. 

5) Softswiss

A. Company Overview

Softswiss was founded in 2008 and is headquartered in Malta.

The company has a strong focus on compliance and security. It has built a solid reputation in the iGaming market, serving clients across various jurisdictions.

B. Key Features

• Offer gamification tools, including, types of sportsbook bonuses, engagements, and loyalty programs to improve player engagement.
• Allows operators to manage website content, customize player profiles, and optimize for SEO.
• Provides different integration methods like API and iFrame, to cater to diverse business needs.
• A strong focus on compliance and security builds trust with operators.
• Offers a user-friendly interface ensuring a smooth experience for bettors.
• Gamification tools and bonuses help attract and retain players.

C. Integration and Usability

Softswiss offers easy-to-integrate sportsbook solutions for iGaming platforms. The system is user-friendly and works seamlessly on mobile devices.

Operators can integrate with third-party services via API or iFrame, depending on their needs.

D. Security Measures

Softswiss uses strong protection methods like data encryption and secure payment systems. The sportsbook platform follows international rules to keep things safe and legal.

The company consistently checks and updates its security patches to stay on top of any potential risk.

6) Lion Gaming

A. Company Overview

Lion Gaming is an iGaming software provider. It has expertise in white-label and turnkey casino and sportsbook solutions.

The company has a FerOx engine. It delivers tech for iGaming operators who want to improve their platforms.

They have a strong presence in North America and Europe.

B. Key Features

• Lion Gaming offers full sportsbook solutions including live betting, pre-match betting, and wide market coverage.
• FerOx Sportsbook specializes in esports betting with extensive markets and top data provider integrations.
• The company has earned many awards and nominations in the iGaming industry.

C. Integration and Usability

Lion Gaming’s products are easy to add to existing platforms, saving time and resources.

The FerOx engine boasts a user-friendly design that players enjoy.

Operators can easily add games and betting options. This creates a diverse iGaming experience.

D. Security Measures

The company has licenses in Malta and Curacao for both B2B and B2C operations. This means their platform meets industry safety and fairness standards.

Pros and Cons

Pros:

• Customize your sportsbook package to align perfectly with your business needs.
• Leverage continuous support and expertise provided to partners.

Cons: 

• Your platform’s success depends on partners, like data providers, in esports and sports betting.

7) Nux Game 

A. Company Overview

Nux Game is a B2B white-label sportsbook provider and was founded in 2019. They offer products for both physical and online gambling operators.

It offers a flexible sportsbook platform that works for various business needs, either standalone or integrated with other gaming products.

B. Key Features

• NuxGame covers 370,000+ monthly events, offering diverse sports and betting markets.
• Their platform allows extensive customization of margins, user interfaces, and content.
• Supports multiple currencies, including major cryptocurrencies including Bitcoin and Ethereum.
• Includes marketing features such as free bets, cashouts, odds boosts, and live streaming.

C. Integration and Usability

Nux Game’s API lets sportsbook operators easily add sports betting and casino games to their platform. It works well with other apps and can be set up in just 48 hours, which is great for new businesses.

D. Security Measures

Nux Games use anti-fraud tools and follow rules to keep their platform safe and fair. This helps them stay trusted by players and regulators.

Pros and Cons

Pros:

• Launch your betting platform in just 48 hours and gain a competitive edge.
• Tailor features and branding to stand out in the market and meet specific audience needs.
• Attract and retain players worldwide with multi-currency and cryptocurrency support.
• Build player confidence and meet regulatory requirements with strong security measures.

Cons:

• Nux Game’s services are more tailored towards specific jurisdictions. This can limit flexibility for operators looking to enter multiple markets simultaneously. 

How much does it cost to work with white-label sportsbook providers? 

Setting up a sports betting platform with a sports betting software provider isn’t cheap, but the costs can vary quite a bit.

On the low end, you are looking at about $5,000 for a basic system. But if you want an all-in-one solution, be ready to shell out at least $100,000 for a top-notch solution.

Additionally, licensing can cost you anywhere from $10,000 to $200,000 depending on where you are operating.

The global sports betting market is expected to grow from $10.5 billion in 2023 to $25.6 billion by 2033, at a CAGR of 9.3%.

This number reflects how competitive and rapidly expanding the iGaming industry is.

But as competitive as it may seem, the future of the global sports betting market is filled with great opportunities for the operators.

If you want to enter the sports betting software industry, be ready to invest $10,000 to $200,000 or more.

With the online sports betting industry’s rapid expansion, it could be a smart bet for the right business!

Final Thoughts….

There is no one-size-fits-all solution for finding a white-label sportsbook provider. It is about finding what works for your needs.

Look for a partner who offers strong support and is willing to grow alongside your business.

Don’t just focus on the present- think about your long-term strategy and how your chosen provider can help you achieve these goals.

After all, the best sports betting software provider isn’t just about features- it’s about how well they match your goals and adapt to changes.

All the best with your provider hunt!

FAQs

• Why choose the white-label sportsbook solution?

  White-label sportsbook solution offers fast deployment, lower startup costs, and comprehensive support. It lets operators focus on marketing and branding. They can avoid technical complexities and regulatory burdens.

• What is a white-label solution for bookmakers?

  A white-label solution for bookmakers is a pre-built, customizable sports betting platform. It lets operators rebrand and launch their platforms. They don't have to build the tech from scratch.

• Is sports betting software safe and secure?

  Yes, reputable white-label sportsbook providers use advanced security. This includes encryption. It ensures safe transactions and protects player data from breaches.

• Is white-label betting software better than a Turnkey solution?

  White-label solutions are comparatively more cost-effective and quicker to launch than turnkey solutions. But if you want a higher degree of customization options then turnkey would be the right choice for you.

• Can sports betting software be customized?

  Yes, sports betting software can be customized to meet specific branding and operational needs. Operators can personalize features, design elements, and payment methods according to their preferences.