Top iGaming Operators & How to Grow Like Them in 2025

This blog breaks down the key strategies of top iGaming operators in 2025 and how you can grow like them as a market leader. Stay tuned until the end.  

Ever wondered how the biggest names in the iGaming industry stay ahead of the curve?

Is it luck or dedication to work?

Well, it’s None!

Because STRATEGY is what changes the actual game.

In 2025, big brands like Bet365, Flutter, Entain to name a few are reshaping the market with their innovative methods.

Whether you’re into online casinos or sports betting, the strategies they follow can go from rags to riches.

In this blog, we highlight the top iGaming operators of 2025 and reveal how you can grow like them by learning what they’re doing right.

List of Top iGaming Operators Worldwide

Below are the sports betting and online casino operators ruling the iGaming market. You can be the NEXT. Check out the list.

1. Flutter Entertainment PLC

Establishment	2016
Headquarters	Dublin, Ireland
Website	https://www.flutter.com/

Known to be one of the top iGaming operators 2025, Flutter Entertainment Plc holds a market capital of more than 30 billion dollars.

Established in 2016, the company was formed via Paddy Power and Betfair and further expanded its reach by acquiring The Stars Group in 2020 (PokerStars).

As a global sports betting company, Flutter Entertainment Plc operates in various countries like Australia, the USA, and the UK.

The company offers a wide range of online and land-based casinos, sports betting, and poker products.

Apart from this, they also cover multiple sports and events. This includes competitive odds and live streaming available for many matches and events.

Flutter Ent. is a preferred choice among punters as they focus on cutting-edge technology and enhanced user experience that resonates with them.

Further, for their performance and market position, Flutter is listed on the New York Stock Exchange and has a secondary listing on the London Stock Exchange.

2. DraftKings Inc.

Establishment	2012
Headquarters	Boston, Massachusetts
Website	https://www.draftkings.com/

Founded in Boston, Massachusetts, in 2012, DraftKings Inc. has come a long way. Started as a fantasy sportsbook, the platform became a major player in the U.S. sports betting market.

The company gained high momentum after the 2018 Supreme Court Decision (PASPA), which opened doors for states to legalize sports betting.

Since its inception, their focus has been on innovation, technology, and personalized user experiences that keep them competitive.

According to the Financial Times, DraftKings remains a significant player, projecting $6.4 billion in sales for 2025.

3. Bet365 Group Ltd.

Establishment	2000
Headquarters	Staffordshire, England
Website	https://www.bet365.com/

Grow your iGaming business like Bet365, a UK-based online gambling company. They offer a range of gaming activities like popular casino games, poker, bingo and sports betting.

Unlike other operators, Bet365 Group Ltd. is licensed and regulated in multiple jurisdictions such as Malta, Australia, Gibraltar, and the UK.

The company has gained a lot of attention in the global sports betting industry, offering features such as in-play betting and live streaming that are industry standards today.

For exceptional services, the company has expanded its roots to other markets as well including Asia, Europe, and the Americas.

What makes Bet365 stand out in the competitive market?

Well, it is their ability to merge a wide range of betting markets with an intuitive platform which attracts new and experienced users.

To gain a competitive edge, the company always focused on advanced technology, enhanced user experience, and commitment to staying at the top in the competitive industry.

4. Evoke PLC

Establishment	1997
Headquarters	Gibraltar, United Kingdom
Website	https://evokeplc.com/

Formerly known as 888 Holdings Plc, Evoke Plc is a multinational gambling company in the UK.

The company operates multiple online gaming brands such as 888poker, 888bingo, 888casino, 888sport and Wink Bingo.

Today, Evoke Plc is known to be among the top iGaming operators in 2025, holding a market cap of more than two billion dollars.

From poker to sports betting, the company’s products and services are available in multiple languages and currencies.

Like Bet365, Evoke Plc holds licenses for several jurisdictions including Spain, the US, Italy, and the UK.

The company has built an immense reputation for innovation and frequent updates in their platform and offerings.

Their products and services are also available by B2B service providers in the gaming industry.

5. Betsson AB

Establishment	1963
Headquarters	Stockholm, Sweden
Website	https://www.betssonab.com/

A Sweden-based company, Betsson AB is one of the top iGaming operators 2025. The company offers various iGaming products such as poker, casino games, bingo, and sports betting.

The company operates in various countries globally and is regulated in multiple jurisdictions like Denmark, Spain, Malta and the UK.

What makes it the most valuable iGaming operator? It’s a player-friendly website, with integrated payment options, and a commitment to responsible gambling.

Not only this, but the company is widely known for fair play and the safety of players, ensuring their personal and financial information is safe and secure.

6. William Hill PLC

Establishment	1934
Headquarters	London, United Kingdom
Website	http://www.williamhill.com/

One of the oldest players in the iGaming industry, William Hill Plc is a British-based online gambling company. Since its inception, the company has managed to make itself a trustworthy brand.  Its online casino and sportsbook services have earned many accolades. The company is not just limited to the UK but entered new markets like the United States.

To provide players with the best gaming experience, the company adheres to strict regulatory standards.

It also promotes responsible gambling practices, which include self-exclusion programs, age verification, etc.

Operator’s iGaming Growth Strategies to Build Success Like Them

All the top iGaming operators of 2025 are successful and have implemented strategies which are common among all.

What are these iGaming growth strategies? Let’s find out below.

Diversify Payment Options

The iGaming industry went from local to global, so are the payment options. Gone are the days when players would bet in traditional or fiat currencies.

Today’s players are smart; they look for quick and easy ways to pay. Thus, e-wallets, credit/ debit cards, and cryptocurrencies are the most sought-after options for betting among players.

Not only are these methods fast but also keep players’ data safe and protected from frauds.

The top iGaming operators of 2025 have also implemented various payment options catering to the global audience.

Implement Responsible Gambling Tools

Responsible gambling refers to the use of policies/ programs and tools that ensure a fair and safe gambling environment and experience for the players.

You can implement tools like self-exclusion, deposit limit, and spending limit as one of the best iGaming growth strategies.

All-in-all, responsible gambling tools are important components to provide great online casino and sports betting experience.

It promotes a safe and enjoyable gaming experience for all players.

Embrace Mobile-Friendly Design

Today, the majority of players bet through their smartphones as it’s easy to access and saves time.

The mobile gambling market is expected to grow from USD 82.84 million in 2025 to USD 215.41 million by 2034, with a CAGR of 11.20%.

Top iGaming operators understood the potential of mobile gambling and thus made their platform mobile-friendly.

You should also focus on making your platform mobile-friendly, responsive design, intuitive navigation, and fast load time.

Forget not, having a mobile-optimized platform means having players across the world.

Invest In Affiliate Marketing

Ever thought how the players’ traffic keeps flowing to these top iGaming operators’ platforms?

It’s nothing but affiliate marketing.

The iGaming operators collaborate with affiliates to expand their reach and drive targeted traffic to their platforms.

Keeping things transparent, maintaining open communication, and offering competitive commissions help build strong relationships with partners.

Use Data Analytics

Data plays a crucial role in the iGaming industry. Top iGaming operators utilize data to understand players’ behavior, personalize experience, and optimize marketing strategies.

As an operator, making data-driven decisions can significantly improve user retention and acquisition.

Scale Smart, Stay Compliant, and Win Loyal Players in the Market

Closing Thoughts!

The iGaming market is full of opportunities in 2025. By learning about industry leaders and their strategies, you will be able to position your brand among the top operators in the industry.

However, overlooking challenges can put your business at risk.

These companies have gained an immense reputation for their top user experience, competitive odds, players’ safety, innovation and unapparelled customer service.

As an emerging operator, make sure to stay agile, prioritize user experience, and stay ahead of emerging trends to stay ahead in this competitive market.

FAQs

• What are the factors responsible for the success of iGaming operators?

  Several factors contribute to the online casino operator's success. These factors include brand recognition, regulatory compliance, powerful marketing strategies, responsible gambling, payment gateways, customer support, and dynamic gaming portfolios.

• Does PieGaming provide white-label iGaming software?

  Yes, PieGaming offers a white label iGaming software solution that can go live within a few weeks. Contact us to discuss your requirements.

• What are the different types of iGaming operators available on the market?

  There are various types of iGaming operators available including sports betting, online casinos, poker, eSports, and live dealer studios.

• How can affiliates connect to iGaming casino operators?

  Affiliates can connect iGaming operators through iGaming events, and affiliate networks. AffPapa, the best iGaming directory, brings together affiliates and iGaming operators for one-on-one collaboration.

• How do online casino operators pay affiliates?

  The affiliates get paid through commission. iGaming operators follow a commission structure where players complete an agreed –upon activity by clicking on the website link. And affiliates are paid for each activity.