Everything About White Label iGaming Solutions in 2024


Securing a pole position in the fast-paced iGaming world demands equal parts strategy and execution. This is where white-label solutions come in, pushing your business towards success.

What if you could have a fully functional iGaming platform at your fingertips, loaded with features such as an exciting pool of games, seamless payment options, and security measures? That too without the hassle of building it from scratch?

Well, this is possible through white label solutions, your ticket to expedited launch at a much lesser cost. These solutions allow you to hit the ground running while your competitors are still grappling with development roadblocks. 

In this blog, we will look at the A-Z of white-label solutions and how you can use them to make your iGaming platform successful in 2024. So let’s dive in.

What is White Label in iGaming?

If we talk in simple terms, white-label iGaming solution refers to a pre-built solution developed by one company (the provider) and then sold or leased to another company or person (operator). The latter can brand it according to them using their brand’s colors, fonts, and other design elements.

what are White-Label igaming Solutions?

Why Opt for a White-Label Solution – Advantages of white-label iGaming solutions

While custom development offers greater control over the platform, white-label solutions offer their own unique set of advantages. By understanding them, an operator can decide whether a white-label solution is the right fit for their specific needs or not. In this section, let’s go over each advantage individually.

  • Accelerated Time-to-Market

One of the most significant advantages of opting for white-label solutions is the expedited entry into the market. A white-label solution is pre-built which means shorter development cycles and only a few customizations before you can launch your platform.  Leveraging these solutions, your platform can be up and running in a matter of weeks, which is much less than development from scratch. Additionally, as you enter early, you also get to start capitalizing on the opportunities faster.

  • Cost-Effectiveness

Building a platform from scratch is not just time-consuming but can be financially draining as well. White-label solutions tackle this problem by offering a cost-effective alternative. The development costs are eliminated and the overheads such as maintenance costs either get shared with the provider or are part of the subscription fee. Thus, the financial risk of developing a platform from the ground up is reduced.

Read Also: How to Secure a Gaming License? Regulations Guide in Various Countries

  • Proven Functionality

White-label solutions are often battle-tested by the provider, ensuring that their core functionalities have been tested thoroughly. Any discrepancy has already been looked into and refined.  This translates into a more stable and reliable solution, minimizing the risk of bugs, glitches, and other issues that can arise during the early stages of custom development.

  • Continuous Updates and Enhancements

You don’t have to worry about the latest features, security patches, and performance optimizations with white-label solutions. White-label providers typically invest in ongoing maintenance, updates, and enhancements to their platforms which means that they care of all this for you.

  • Reduced Risk

The iGaming industry keeps on changing in terms of technological advancements and regulatory shifts. White-label solution providers ensure that the platform remains up-to-date with the latest fraudulent trends and safety measures in the industry. This takes the stress away and enables you to focus on strategic growth.

components to look for in white label iGaming solutions

Features to Look for in White-Label iGaming Solutions

While building a white-label sportsbook or a white-label betting platform, there are a few features that you should be looking out for. These features can enhance the overall user experience leading to higher retention rates and revenue. Let’s look at them below.

Read Also: What is RNG in iGaming: A Complete Guide

  • Branding and Labeling

You don’t want a solution that cannot be customized according to your brand, right? Thus, selecting a white-label solution that offers a certain degree of customization is crucial to ensure that the platform reflects your brand’s identity and matches the preferences of your target audience. The customization could be in terms of logo, color schemes, and branding elements. 

  • Back-end management

The back office or back-end management system is like the control center of your iGaming platform. It can be used to manage player accounts, generate reports, and keep track of all the revenue. So, while you choose white-label software for your platform, keep in mind to look for a powerful back-end management system to run your business effectively. 

  • Fraud management features

As an operator, it is your responsibility to ensure the integrity of your platform and the safety of your players, while keeping legal problems away. Thus, it is crucial to select a software solution that offers advanced fraud management features such as automated fraud detection based on player patterns and behaviors. Also, look for KYC, AML, and multi-level authentication features that are automated to avoid errors and discrepancies. 

  • Mobile-friendliness

Your players are on their phones and that’s where you need to be! Hence, it becomes important to find software that follows a cross-platform approach. It should be compatible with not only desktops but also tablets and mobile devices offering the same functionalities across platforms. Thereby players don’t feel a lag or a stark while transitioning between devices.

  • Payment processing

Smooth and secure payment processing is vital for any iGaming platform. This means that you should look for a solution that integrates with established payment systems, allowing players to deposit and withdraw funds easily. It should also offer multiple currencies (including traditional, fiat, and crypto currencies) and payment methods to cater to a wider audience.

  • Other considerations

Apart from the features you should be looking for, there are certain key points that you should keep in mind while selecting a reliable white-label software system.

  • Industry reputation: Another important factor to look for is the reputation of your provider. To know this you can speak to people in the same industry, visit their website and go through their testimonials and feedback, and also ask for their work portfolio.
  • Demo/ after-sales support: Go for experts who are willing to offer a demo of their offerings. Additionally, ensure that they offer after-sales support so that you don’t have to navigate it on your own later.
  • Costs: Lastly, but most importantly, you need to see if the provider you’re going for aligns with your budget or not. You might zero down on the best software but what if it’s out of your budget? Thus, this factor needs to be considered in the initial stage of the hunt itself.

Read Also: How a Custom Front-end Improves User Experience in iGaming Applications

How Much Does a White-label iGaming Solution Cost?

A white-label iGaming solution can cost anywhere from $10,000 to $40,000+, but it can vary, depending upon the provider, features included (game selection, payment options), level of customization, and ongoing revenue share agreements. Consider factors like the size of your operation, target market, and budget flexibility before choosing a provider.

How to Get Started with White-Label iGaming Solutions Provider?

While a white-label solutions provider will offer a comprehensive platform, there are certain things that the operator has to do on their part. Let’s look at these considerations below.

  • Branding

Your brand is what will set you apart from the rest. Thus, creating a strong brand identity is what you have to do. You can then ask for customizations from your provider based on your unique branding elements and color schemes.

  • Marketing

While white-label software can offer marketing capabilities through its back office, you need to utilize them wisely to promote your platform and attract players.

  • Customer engagement

Keep your players returning with regular promotions and loyalty programs. You can leverage the software’s built-in CRM and CMS tools for this.

Are white-label Solutions Right for You?

White-label solutions indeed offer a lot of benefits. However, they might still not be the right fit for your needs. Let’s look at when should you be choosing white-label solutions.

You want to save on costs ✔️
You want to focus on your core business ✔️
You want to launch your platform quickly ✔️
You have limited technical resources ✔️
You want to avoid the hassle of building and maintaining a product or service ✔️
You have unique requirements
You want full control over the platform
You have strict security or compliance requirements ✔️

Why Choose PieGaming as Your White-Label Solutions Provider?

In a pool of options available, PieGaming stands tall as an iGaming software provider, offering solutions that will help you set your white-label iGaming platform apart from others.

As a white-label sportsbook provider, PieGaming offers 2000+ premium sporting events, fiat and crypto payment support, no-code PAM for user management, and more. PieGaming also offers white-label casino software solutions with features such as a ready-to-operate online casino platform, sportsbook integrations with tempting rewards, and an anti-fraud layer to allow the players to engage with the platform seamlessly while also ensuring their safety. 

Final thoughts

White-label solutions have emerged as a strategic pathway for operators to gain a competitive edge. Using these solutions, operators can ensure their swift presence in the market, capitalizing on both, cost-effectiveness and proven functionalities.

As the industry evolves further, adopting white-label solutions presents a compelling opportunity to stay ahead of the curve, fostering growth and sustainable success in the ever-evolving iGaming landscape. However, it is crucial to partner with reliable providers such as PieGaming to fully harness the potential of white-label solutions.


  • What is a white-label sports betting platform?

    A white-label sports betting platform is a pre-built and ready-to-use betting solution provided by a third-party provider, which operators can brand and customize according to their requirements to quickly launch their own online sportsbook.

  • Are there any limitations or drawbacks to using white-label iGaming platforms?

    Potential drawbacks are less control/flexibility and in some cases revenue sharing with the provider.

  • Can white-label solutions be customized to match my brand identity?

    Yes, white-label solutions can be customized to match your brand’s unique identity. However, if you have very specific design and layout requirements then white-label solutions might not be for you. In that case, you should adopt for custom development instead.

  • Do white-label solutions ensure compliance with gaming regulations in different jurisdictions?

    Leading white-label providers ensure their solutions comply with regulations across targeted markets.

Everything About White Label iGaming Solutions in 2024

Simranjeet Kaur

Simranjeet Kaur is a former PR professional turned content writer with a knack for creating compelling content that cuts through the noise. Get ready to explore the world of iGaming with Simran, as she uncovers the latest trends and innovations in the domain.

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