How to Find Sports Betting Affiliates: Types & Benefits

This blog explores ways and platforms to find and partner with top sports betting affiliates to grow the iGaming business.

When Nicole launched his sports betting business in Europe, he wasn’t able to target players like other operators.

After some point, he realized that in the fiercely competitive iGaming industry, having a great platform isn’t just enough.

He required the right and reliable affiliate partners to entice players.

That’s where sports betting affiliate programs come in.

But finding the right, reliable, high-performing affiliates isn’t an easy task.

It takes strategic direction and a lot of trial and error.

If you’re an iGaming operator like Nicole, looking for sports betting affiliate programs, this blog is your detailed guide.

Let’s get into it.

A Glimpse into Sports Betting Affiliate Program

In layman’s terms, a sports betting affiliate program is a marketing strategy. It allows affiliates to earn commissions by promoting a sportsbook platform.

Basically, it is based on a partnership model where affiliates promote sports betting platforms and draw more users.

How does it work? The affiliates sign up for the sports betting affiliate programs, from where they get an affiliate link or code.

They promote sports betting companies with their own channels including social media, blogs, or sports sites.

You must be wondering how affiliates earn money? Well, the answer is quite simple. They are paid every time someone clicks on their link, creates an account, or places a bet.

Different Types of Sports Betting Affiliate Programs

Before you start connecting with sports betting affiliates –

Are you aware of different types of sports betting affiliate programs available?

Understanding how each program works is helpful in business growth.

• Cost Per Acquisition (CPA)

According to this model, sportsbook operators pay affiliates one time when punters sign up and deposit at the platform.

If you are a startup or a medium-sized business, CPA undoubtedly is a good gambling marketing strategy. With this strategy, you can achieve your sportsbook’s true potential.

• Revenue Share

Are you planning to build a long-term partnership with your affiliates? If yes, the revenue share model is for you.

According to this model, affiliates keep earning money every time the customers they refer take an action like sign up, bet on a game, etc.

• Cost Per Lead (CPL)

This gambling affiliate marketing strategy is used by iGaming operators who want affiliates to use their websites and make them complete specific actions.

These actions include signing up for a newsletter, filling in the contact details, or buying a particular product. The sportsbook operators choose the CPL model when working with affiliates to bring high traffic and relevant conversions.

• Hybrid Model

It’s a blend of revenue share and CPA. A Hybrid model is a highly successful sports betting affiliate program. In this marketing model, the iGaming operator has two types of revenue streams from the same player as below:

1. Flat Acquisition fee
2. % of long-term revenue generated

This approach motivates affiliates and lets them build robust, successful, and long-term partnerships.

Top Ways to Find Sports Betting Affiliates

It is clear that gambling affiliate marketing programs play a pivotal role in driving traffic, enhancing brand visibility, and boosting revenue.

Let’s delve into effective strategies and platforms to discover and collaborate with leading sports betting affiliates.

1. Networking Events

One of the first ways to join a sports betting affiliate program is by attending various iGaming events happening worldwide.

Gambling events are specially tailored for networking, offering attendees plenty of opportunity to meet with prospective partners.

iGaming networking events are a great way to interact and collaborate with affiliates. Some of the top iGaming events to attend include:

• SiGMA Europe
• SiGMA Asia 
• SBC Summit
• iGaming Club London

And many others.

2. iGaming Directories

Don’t want to attend iGaming events? Looking for an alternative option to connect with affiliates sitting at home? iGaming directories is your answer.

iGaming directory is the best way to find reputed sports betting affiliate programs. It goes without saying that the iGaming directory consists of a wide collection of big companies.

Easy way to access sports betting affiliates? AffPapa: An iGaming directory that brings operators and affiliates together. It offers affiliates a free signup program and helps businesses grow in this industry.

3. iGaming Forums

Another best way to connect with sports betting affiliate programs is using iGaming forums.

Basically, these are discussion websites or online communities that allow you to access a range of exceptional gambling companies to collaborate with.

What is the best forum platform?

1. Gambling Portal Webmaster Association (GPWA) is an online community (forum) where affiliates and operators come together and discuss industry trends and opportunities.
2. AffiliateFix is another online affiliate marketing community platform, where insights on affiliate marketing strategies are shared.

4. Affiliate Management Software

Want to try something other than the ways listed above to find & join affiliates? Affiliate management software can be your best bet.

Whether it is integrated affiliate management or standalone affiliate management software, enhancing your affiliate program efficiency is certain.

iGaming software providers offering built-in affiliate program:

• PieGaming 
• BetConstruct
• SoftGamings
• Gammastack

Here are some of the top iGaming affiliate software providers:

• Affilka (Softswiss)
• Affiliate Control
• Cellxpert
• Partnergrator (Slotegrator)

Benefits Of the Right Sports Betting Affiliate Program

Sports betting affiliate programs offer endless benefits to iGaming operators. Here is the list of the following:

➢ Brand Awareness

Having a brand recognized by almost everyone across the world is the aim of iGaming operators.

This dream can turn into reality with a gambling affiliate marketing program.

You might not get results in one go, but affiliate programs work well in the medium and long-term strategy.

➢ Entering New Markets

When working with the right affiliates, you reach new markets and regions, which helps your brand target new punters.

With the right message and content type, reaching out to the audience becomes easy.

➢ Targeted Traffic

It’s no secret that sports betting affiliates have a vast community. So, it is easier for them to reach your target audience.

However, it also depends upon how you make your programs, terms and conditions, and the iGaming affiliate you want to work with.

➢ Less Cost

Working with a sports betting affiliate won’t cost you an arm and a leg. It is much cheaper than carrying out other marketing campaigns.

Also, this model is commission-based, so it won’t impact your cash flow directly.

Wrapping Up

To sum up, the online sports betting industry is growing and picking the right sports betting affiliate can take your business to new heights.

Whether you’re venturing into the iGaming business and have experience or want to expand your network of affiliates, the aforementioned tips are your gateway to success.

Collaborating with the right affiliate can boost your brand visibility and trust factor overnight.

Evaluating the right partner is highly crucial to building a long-term partnership with them.

FAQs

• What are the commonly used commission structures in sports betting affiliate programs?

  The common commission structures include CPA (Cost Per Acquisition), revenue share, and hybrid models.

• What to look at when considering a sports betting affiliate program?

  There are a few key factors to take into consideration, such as terms and conditions, commission rates, reputation, affiliate support, product catalog, and affiliate tracking.

• How to use seasonal sports events in affiliate marketing?

  Plan your Calander in advance around major sports events like the World Cup, Olympics, and Super Bowl. Create event specific landing pages and develop content catering to both seasoned bettors and newcomers.

• What are the benefits of promoting sports betting platforms via affiliates?

  iGaming operators who promote their platforms using affiliates get numerous benefits such as valuable player insights, cost-effective marketing, reaching a targeted audience, and increased brand awareness.