Top iGaming Affiliate Software Providers You Can Count On

In this write-up, we unveil the top 10 iGaming affiliate software (standalone and in-built) – their features, pricing model, and much more. 

Are you struggling to take your iGaming business revenue from bottom to sky?

Implemented so many marketing strategies but didn’t get fruitful results?

Don’t lose hope!

We all know that iGaming is a competitive industry. And, building a solid presence in this market requires effective marketing strategies and loads of effort.

And iGaming affiliate marketing platform is one channel that can get you truckloads of users.  

From promoting your business to building a huge player base and earning substantial revenue, affiliate marketing is indispensable for your iGaming success.

Sounds amazing, right?

But, the pertinent question is – which is the best iGaming Affiliate management software? And how to choose one? 

Good news!

Below, we will delve into standalone and in-built casino affiliate marketing software. Based on your requirements and budget, you can choose the one to work with.

Let’s get started!

iGaming Affiliate Software: An Easy Explanation

Simply put, iGaming affiliate marketing software is a module or platform. It helps online gaming and betting operators manage and launch an iGaming affiliate program.

These programs connect operators with affiliates who promote casino products among relevant players.

How does it exactly work? The software comes with relevant tools and features that streamline the process of tracking, reporting, and optimizing campaigns.

With this software, operators can monitor their affiliate performance, handle commission structure, and ensure accurate payment to affiliates.

Why Is Casino Affiliate Software Important In iGaming?

Endorsing your casino is as important as choosing the perfect iGaming software provider. Why is it so? To get more players, make a huge market presence, and establish yourself as a leader in the industry. Right.

That’s where casino affiliate programs or platforms play a vital role. Since it is a comprehensive toolkit, it empowers casino operators to trace, manage, and optimize their marketing campaigns.

By maintaining transparency and efficiency, the software enables businesses to build strong partnerships. Also, it maximizes revenue and expands its user base in this competitive industry.

Let’s first understand the…

Difference Between In-built and Standalone Affiliate Software

Highlights	In-Built Affiliate Module	Standalone Affiliate Software
Definition	Affiliate management tools are integrated into existing software, such as CRM.	It is an independent and dedicated platform solely for managing affiliate programs.
Purpose	It is a supplementary feature for operators who want an all-in-one solution.	A comprehensive solution entirely focusing on affiliate programs.
Customization	Limited customization and scalability	Can be customized as per the operator’s needs
Ideal For	New venture and startups looking for a complete solution	Already set casinos looking for just affiliate module
Example	PieGaming	Affilka (SoftSwiss)

Top 4 iGaming Software Providers Offering In-Built Affiliate Program

1) PieGaming

As a white label iGaming software provider, PieGaming is a well-known name in the iGaming world. The company offers an in-built affiliate marketing module in its iGaming software to help operators make the most of their strategy.

PieGaming’s affiliate module is easy to use. Affiliates and operators can track every transaction, player-wise commission, and a thorough balance sheet.

Operators from across 30+ countries have successfully established their casino business with PieGaming’s software.

Features:

• User-friendly UI and UX in iGaming
• Supports multi-currencies including cryptocurrency
• Manage, control, and monitor affiliate programs
• Dynamic and custom reporting

2) BetConstruct

A prominent iGaming software provider, BetConstruct is offering casino affiliate software. It is fully tailored to iGaming operators’ choices.  This platform enables operators to create successful affiliate marketing campaigns easily.

Built with advanced technologies, BetConstruct’s affiliate module helps you run the program without any hassle.

Features:

• Supports multi-language and multi-currencies
• Get detailed reports
• Commission payments can be made -automatically and manually
• Fully customizable landing page
• Advanced marketing tools like JSON/XML feeds

3) Gammastack

Next, on the list is Gammastack, a renowned iGaming software provider. Its affiliate module is a cutting-edge solution designed to streamline management programs and maximize the reach of online casinos.

Integrated with advanced features, the module simplifies the tracking and reporting of programs, making it easy for operators to boost their brand presence in the industry.

Features:

• Comprehensive management module
• Fraud detection and prevention
• Customizable commission structures

4) SoftGamings

SoftGamings, a leading casino software provider, also offers its built-in affiliate casino module tailored to streamline affiliate management. The module empowers casino operators to maximize their marketing efforts by thoroughly managing referrers networks.

If you want to grow your marketing efforts with a pre-integrated module in casino software, SoftGamings can be your best bet.

Features:

• Comprehensive reporting tools
• Secure and transparent options
• Multi-language and multi-currency support

Top 6 Standalone iGaming Affiliate Software

Are you curious to learn about the result-driven casino affiliate program that can streamline your marketing? If so, we have handpicked the best STANDALONE affiliate management software for your iGaming business. Let’s explore them below…

1) Affilka (SoftSwiss)

Affilka is a dedicated system offered by a renowned iGaming software provider SoftSwiss. As an affiliate management and tracking software, it easily integrates with iGaming platforms via API.

Affilka can efficiently manage affiliates, track activities, optimize ad budgets, and ensure you pay out affiliates on time. From providing real-time insights to maintaining accurate data, this iGaming affiliate program can surpass operators’ expectations.

The best thing? Many big iGaming platforms have integrated Affilka into their program. These include Parimatch, Money Jam, and BitStarz, to name a few.

Features:

• Built-in payment processing
• Multi-brand management
• Interface customisation
• ISO 27001 compliant

2) Affiliate Control

Want to partner with top experts to generate traffic for your iGaming business? Partner with Affiliate Control, a standalone iGaming affiliate software. From monitoring additional expenses of ad campaigns to collecting efficiency reports, you can do everything under the roof.

Further, the platform allows operators to scale their marketing activities, build robust rapport with affiliates, and boost player acquisition efficiently.

Features:

• Fast and user-friendly UI/UX
• Inline chat between admins & managers
• CRM to connect with players
• Multi-currency and multi-language support
• Promotional material management modules

3) Cellxpert

The next dedicated affiliate management software is Cellexpert, developed for financial services but often used as a casino affiliate system. The platform allows iGaming brands to build referral programs, monitor results in real-time, and optimise marketing budgets.

As a 360-degree tracking solution, Cellxpert grants you control of all aspects of your affiliate programs. iGaming brands using this software get deep insights to monitor and adjust their campaign for better results.

Features:

• A fast and transparent payment system
• Detailed real-time report of data
• A mail room to communicate with your affiliates
• Generate customised reports for particular dates, campaigns, and managers

4) Partnergrator (Slotegrator)

Again, a standalone iGaming affiliate software, Partnergrator is the product of a well-known company Slotegrator. This amazing platform connects iGaming operators with expert partners to promote online casino businesses.

As per the company itself, more than 25,000 affiliates have signed up on Partnergrator, and it is still growing. You can divide data by country and brand to support and enter the new market if you wish to.

Features:

• Flexible payment plants
• Create banners and other graphic materials for affiliate programs
• 24×7 technical support from the team
• Generate custom reports as per your specifications

5) PartnerMatrix

If the above-mentioned iGaming affiliate marketing platforms didn’t meet your expectations, don’t lose heart. PartnerMatrix is here. A product of EveryMatrix, PartnerMatrix connects iGaming operators with leading marketers in the industry.

More than 300 operators, 10,000 affiliates, and agents use this iGaming affiliate software to run their marketing programs. Their agent system helps grow your client base via offline player acquisition.

Features:

• An extensive range of flexible commission plans to reward partners
• Player segmentation to target market
• Seamless integration with 3rd party platform providers
• Real-time reporting system
• Automated and manual payment processing

6) NuxGame

NuxGame’s dedicated iGaming affiliate marketing platform is designed to provide convenience and efficiency to all users – administrators and partners. Their platform supports all commission plans and structures to efficiently operate affiliate programs.

The software allows you to enhance the dashboard of your affiliates’ website. This way, you can increase the quality of your campaigns and direct more visitors to the business.

Features:

• Simple UI/UX. Thus, convenient to use
• Segment players and affiliates using specific criteria
• Easy to store and configure promotional materials
• Understand players’ behavior better, monitor suspicious activities, and reward productive partners.

Affiliate Software/ Modules	Pricing	Headquarter
Afilka (SoftSwiss)	On request	Curaçao
Affiliate Control	On request	Czech Republic
Cellxpert	On request	Israel
Partnergrator (Slotegrator)	On request	Czech Republic
PartnerMatrix	On request	Armenia
NuxGame	On request	Curaçao
PieGaming	On request	Dubai
BetConstruct	$3k/ month + $2k initial set-up fee	UK
Gammastack	On request	Riga, Latvia
SoftGamings	On request	Riga

Key Factors To Consider While Choosing The Right iGaming Affiliate Software

We have talked about the standalone platforms and modules above. Still, ain’t able to make up your mind as which software or module to go with.

Don’t worry!

In this section, we will shed light upon some crucial factors that you must take into account while picking the right casino affiliate marketing software.

1) Robust Security

We all know that casino games involve huge transactions. Preventing it from hackers is necessary as sensitive data can be leaked. Therefore, you need a platform with intact security & advanced algorithms to encrypt data. The software should have:

• Two-factor authentication
• General Data Protection Regulation (GDPR) for European Union countries
• Secure payment gateway
• End-to-end data encryption

2) Regulatory Compliance

Undoubtedly, the iGaming business is not easy to regulate as every jurisdiction has different laws. So before choosing an affiliate program software, make sure that the platform is fully compliant with regulatory requirements (in the targeted jurisdictions).

Let’s understand this with an example…

In the USA, the US Federal Trade Commission (FTC) requires affiliate marketers to reveal when promoting products of sponsor advertisers. If you promote your services to the US audience, make sure to choose a platform aligned with regulatory compliance.

3) Reporting and Analytics

Whether in-built or standalone, every iGaming affiliate marketing platform must come with reporting and analytics features. You must be able to monitor your affiliate campaign’s performance in real-time.

You will find a great dashboard to measure the important metrics like below:

• Click-Through Rate (CTR): This measures how many clicks your ad receives compared to the number of impressions.
• Conversion Rate: This reflects the percentage of people taking the desired action.
• Number of Referrals: This tracks how many signups or actions have been driven by your partner’s referrals
• Average Player Value (APV): This is the average revenue you earn from each player brought in by a specific partner.

4) Great Customer Support

While managing your affiliate marketing campaign, if you get stuck in any technical issue, how will you tackle it or solve it?

You will need customer support help, right?

Hence, you must choose an iGaming affiliate software that offers you great customer support around the clock. The platform should have skilled support staff who can solve your issues instantly.

Parting Words

Finding the right casino affiliate marketing software can be a stepping stone for your venturing into the casino and sports betting market. All you need to do is – understand your casino business requirements, iGaming affiliate marketing platform features (in-built or standalone), and other aspects that can help you grow your venture.

If among all, you want an inbuilt casino affiliate system in Turnkey or White label sports betting software, white label casino software, or white-label crypto software, PieGaming can be your go-to choice.

Connect with us for a consultation today.

FAQs

• What is the affiliate program in the iGaming business?

  An affiliate program in the iGaming industry is an effective marketing strategy where operators collaborate with affiliates (individuals or companies) who promote their iGaming business.

• How does affiliate management software work?

  Casino affiliate marketing software works by tracking and analysing all the players’ activities like deposits, withdrawals, bets, win, bonuses, and a lot more.

• Which company offers the best iGaming software?

  PieGaming is the best iGaming software provider and offers robust casino affiliate software for operators to strive in the competitive industry.

• How do affiliates promote the iGaming business?

  Affiliates use various marketing strategies to drive traffic to the casino such as social media, website, email marketing, and online advertisement.