The Rise of Whitelabel Sportsbook Solutions: A Complete Guide 2024

Whitelabel sportsbook solutions has proved itself to be an asset to the entire online casino industry. As the online gambling business skyrocketed after the digital revolution, established land-based casinos and ambitious business owners started opening up their online sportsbook businesses. 

As a result, online sportsbook businesses started becoming acceptable to the general population. Online sportsbooks started getting legalised even in places where they were previously prohibited. Sports betting was not only now accessible to the population, but it brought the opportunity to muster multiple spectator sports under one roof for people to bet on; this includes football, horse racing, greyhound racing, basketball, tennis, golf, and so on. 

As technology progressed, online solutions catering to these businesses grew. One such solution is WhiteLabel Sportsbook Solutions. This invention single-handedly revolutionized the entire iGaming landscape. 

Opportunities for Sports Betting Platforms

More than 30000 online betting companies are currently operating. The sudden jump in revenue results from advanced user experience and immersive gaming styles. The eSport segment harbors players from various backgrounds as it doesn’t require a comprehensive knowledge of these sports from prior. It is one of the most niche segments in the sports betting industry and bears the potential to display multifold growth prospects. 

The global industry is growing by 218 billion each year and has given rise to new-age eSport segments. Wagering online is made so easy that most of the business is carried out online these days. The transition from 2019 to 2020 has seen a 206% growth in bets placed. 

Requirements for a Sportsbook Platform

Previously, without sophisticated tools like PAM, creating an online sports book platform from scratch was exhausting. Obtaining the correct license was another expensive and long-drawn process, which can take up to 6 months. 

White Label Sportsbook Benefits are not limited to a few. Let’s look at the core components, as each part is meticulously assembled for a seamless experience. 

• Technical Infrastructure

Building a technical infrastructure has to be the baseline of all sportsbook platforms, including proper implementation of software, servers, security protocols, etc.

•  Payment service providers

Seamless and secure digital transaction infrastructure is an essential addition to your platform to generate reliability in the masses.

•  Gaming license

This checks all the boxes of regulatory norms to ensure players of their legal operation. It can involve complex legal formalities, document presentation, and a few back-and-forth communication between license providers and platforms.

• Game portfolio

Having a huge collection of games from various developers serves different and every category of players.

• Customer support

Agile customer support is essential for a good experience and the platform’s reputation.

• Marketing strategies

After the setup is done, various marketing tools are inevitably included for better visibility to the customer base. This includes digital marketing tactics and other campaigns.

Thanks to the White Label Sportsbook Platform, nowadays, it is not just easy but also cost-effective to start a new casino platform. You no longer need to take care of these aspects individually for a desired outcome. Also, it is easier for newcomers to partner with a white-label solution as they start their journey before operating independently. 

Read Also: How to Secure a Gaming License? Regulations Guide in Various Countries

About Whitelabel Sportsbook Solution

Originally developed by a software company, white-label software is usually purchased by an online sports book or casino operator. This functions as their own platform offering sportsbook options. Both of these companies thrive on mutually benefiting each other. Whitelabel sportsbooks offer all the necessary functions to run a platform, whether on an app or a website. 

The majority of its popularity is derived from its cost-effectiveness and time-saving for operators. It is even possible to start a business with limited resources and technical support in hand.

Harness the power of WhiteLabel Sportsbook Solutions Provider for end-to-end development and set up of your casino business. It is designed to incorporate the operators’ vision of the product into the existing design templates. Starting a sportsbook website from scratch can be a tedious process. Everything is taken care of, from the development of a platform to licensing and beyond. 

Hence, to stay assured of the progress and lessen the responsibilities and accountabilities, get yourself an experienced software provider. Piegaming introduces you to a readymade solution that works for all jurisdictions, suited for ambitious entrepreneurs to break into the world of online sportsbooks within limited resources. With a robust software structure and a study player account management software, Piegaming proves itself to be one of the Best White Label Sportsbook solution providers. 

Who needs a Whitelabel solution?

Whitelabel solutions can be incredibly effective for people with limited budgets or for people trying to automate the platform. In a way, it provides operators of all types and backgrounds.  the only pre-requisite is to select the right one for yourself. 

Usually, three types of applicants need whitelabel solution– the ones trying to switch from custom-made to white-label solutions,  startups trying to jump-start their presence in the market, and the already established land-based casino brands trying to venture into online sportsbook businesses.

Advantages of Opting for Sportsbook Solution

There are several benefits of partnering up with B2B Sportsbook White Label Solutions. The best of them are listed below:

• Customize your unique designs: The biggest reason to reach out for white-label sportsbook software is to incorporate a personalized touch to your website through designs. This can include the language, colours, and designs that are unique to the brand identity. Voila! Your new platform is now easily recognizable by seasoned bettors and fuels chances of conversion.
• High-quality graphics: Best White Label Sportsbook Provider incorporates the best software providers for advanced gaming graphics. It helps in retaining customers by giving them an immersive experience. This is beneficial for retaining players. The quality is kept across all devices, so there is no problem switching between devices.
• Active customer support: Whitelabel software solutions offer round-the-clock support 7 days a week. It is essential to build a good relationship with the customer. By making the lines of communication easily accessible to the customers, your brand makes an impact for easy conflict resolution, gaining trust in them.
• Easy maintenance and security: By partnering up with a whitelabel solution you are setting your platform up for being hosted on a server. The responsibility for updates is now on the software company, and you can focus on other entrepreneurial aspects rather than operational processes. Security features have been incorporated into the system since its initiation. Most of the platforms impose high-security SSL and TLS technologies to keep player data and funds safe. 
• No hidden fees required: The best part about teaming up with a White Label Sportsbook Platform is that you can change the contents of your page anytime without much effort or added expenses. So, to keep up with the evolving needs of the industry, there is no need to pay hefty renovation fees to the software providers. Since most of the functions are automated, less manual involvement is required.
• Easy-on-pocket plans: Most of the time white-label solutions have different packages of various prices to suit every aspiring casino operator. These packages come at a fraction of the cost compared to what it might cost to run a sports book platform independently. 

Read Also: Future of Global Sports Betting Market – History & Present Scenario

Summing it up…

Choosing whitelabel sportsbook solutions providers can be the easiest and quickest path, leading you to launch a successful online sportsbook platform. Moreover, it gives you the time and space to think about the marketing, customer acquisition, and business expansion areas while carefully taking care of the operation.

 This leaves you no requirement to employ candidates and pay extra charges to software developers for improvements. Once you pay for a white-label platform, you can stay assured that there is only one way to go…upwards!