{"id":1790,"date":"2024-06-25T12:44:37","date_gmt":"2024-06-25T12:44:37","guid":{"rendered":"https:\/\/piegaming.com\/?post_type=post&#038;p=1790"},"modified":"2026-10-12T07:16:29","modified_gmt":"2026-10-12T07:16:29","slug":"how-to-start-a-white-label-casino","status":"publish","type":"post","link":"https:\/\/piegaming.com\/fr\/blog\/how-to-start-a-white-label-casino\/","title":{"rendered":"How to Start a White Label Casino Platform: Step-by-Step Operator&rsquo;s Guide"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Are you planning to start an online casino? Start with a\u00a0<\/span><span style=\"color: #0000ff;\"><strong><a style=\"color: #0000ff;\" href=\"https:\/\/piegaming.com\/white-label-casino-software\/\" target=\"_blank\" rel=\"noopener\">white label casino solution<\/a><\/strong><\/span><span style=\"font-weight: 400;\">, which is a ready-to-launch platform that goes live within 2 weeks. It is the easiest business model to start an online casino,<\/span><span style=\"font-weight: 400;\">\u00a0which is why so many new operators ask how to start a white label casino first. Still, operators face a lot of difficulties while launching it.<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/piegaming.com\/fr\/blog\/how-to-start-a-white-label-casino\/#Key_takeaway\" >Key takeaway<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/piegaming.com\/fr\/blog\/how-to-start-a-white-label-casino\/#How_Does_a_White_Label_Online_Casino_Business_Model_Work\" >How Does a White Label Online Casino Business Model Work?\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/piegaming.com\/fr\/blog\/how-to-start-a-white-label-casino\/#Step-by-Step_Process_to_Start_a_White_Label_Casino\" >Step-by-Step Process to Start a White Label Casino<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/piegaming.com\/fr\/blog\/how-to-start-a-white-label-casino\/#Step_1_%E2%80%93_Identify_Your_Target_Niche_Audience\" >Step 1 \u2013 Identify Your Target Niche &amp; Audience\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/piegaming.com\/fr\/blog\/how-to-start-a-white-label-casino\/#_Step_2_%E2%80%93_Conduct_In-Depth_Market_Research\" >\u00a0Step 2 &#8211; Conduct In-Depth Market Research\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/piegaming.com\/fr\/blog\/how-to-start-a-white-label-casino\/#Step_3_%E2%80%93_Choose_a_Trusted_White_Label_Casino_Software_Provider\" >Step 3 \u2013 Choose a Trusted White Label Casino Software Provider\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/piegaming.com\/fr\/blog\/how-to-start-a-white-label-casino\/#Step_4_%E2%80%93_Secure_Licensing_Legal_Compliance\" >Step 4 \u2013 Secure Licensing &amp; Legal Compliance \u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/piegaming.com\/fr\/blog\/how-to-start-a-white-label-casino\/#Step_5_%E2%80%93_Build_a_Strong_Brand_Identity\" >Step 5 \u2013 Build a Strong Brand Identity\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/piegaming.com\/fr\/blog\/how-to-start-a-white-label-casino\/#Step_6_%E2%80%93_Integrate_Secure_Payment_Solutions\" >Step 6 \u2013 Integrate Secure Payment Solutions \u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/piegaming.com\/fr\/blog\/how-to-start-a-white-label-casino\/#_Step_7_%E2%80%93_Build_a_Diverse_Engaging_Game_Portfolio\" >\u00a0Step 7 \u2013 Build a Diverse &amp; Engaging Game Portfolio\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/piegaming.com\/fr\/blog\/how-to-start-a-white-label-casino\/#Step_8_%E2%80%93_Plan_a_Solid_Marketing_Strategy\" >Step 8 \u2013 Plan a Solid Marketing Strategy\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/piegaming.com\/fr\/blog\/how-to-start-a-white-label-casino\/#Step_9_%E2%80%93_Launch_Test\" >Step 9 \u2013 Launch &amp; Test\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/piegaming.com\/fr\/blog\/how-to-start-a-white-label-casino\/#_Step_10_%E2%80%93_Monitor_Analyze_Scale\" >\u00a0Step 10 \u2013 Monitor, Analyze &amp; Scale \u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/piegaming.com\/fr\/blog\/how-to-start-a-white-label-casino\/#How_Much_Does_It_Cost_to_Start_a_White_Label_Casino\" >How Much Does It Cost to Start a White Label Casino?\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/piegaming.com\/fr\/blog\/how-to-start-a-white-label-casino\/#Things_to_Consider_Before_Choosing_a_White_Label_Software_Provider\" >Things to Consider Before Choosing a White Label Software Provider \u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/piegaming.com\/fr\/blog\/how-to-start-a-white-label-casino\/#How_PieGaming_Helps_You_Launch_a_White_Label_Casino_Platform\" >How PieGaming Helps You Launch a White Label Casino Platform?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/piegaming.com\/fr\/blog\/how-to-start-a-white-label-casino\/#Conclusion\" >Conclusion\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>From choosing the right provider to obtaining a license, integrating third-party providers, and player retention, operators find it all challenging while launching an online casino. The white label market is projected to reach USD 667.20 million in 2026, at a CAGR OF 9.05% to reach <span style=\"color: #0000ff;\"><strong><a style=\"color: #0000ff;\" href=\"https:\/\/www.360iresearch.com\/library\/intelligence\/white-label-casino-solutions\" target=\"_blank\" rel=\"noopener\">USD 1,129.76 million by 2032<\/a><\/strong><\/span>, as per 360iResearch. Though the opportunity is significant, operators must work on every step to make a brand.<\/p>\n<p>For startup operators, this is a complete guide on \u2018how to start a white label online casino\u2019 in the highly competitive industry.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Key_takeaway\"><\/span><strong>Key takeaway<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>White label casino software offers pre-built technology with games, payments, PAM, and other tools.<\/li>\n<li>Building a white label casino involves planning, customization, configuration, testing, licensing, and launch.<\/li>\n<li>Customization in white label typically includes branding, design, game selection, payment methods, and other platform settings.<\/li>\n<li>Post-launch support covers platform management, updates, performance monitoring, and ongoing technical assistance.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"How_Does_a_White_Label_Online_Casino_Business_Model_Work\"><\/span><strong>How Does a White Label Online Casino Business Model Work?\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The white label casino model is quite simple, as below:<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<div style=\"border: 1px solid #555; padding: 4px 12px; margin: 20px 0; background-color: #ffffff; font-family: Georgia, serif; font-size: 18px; line-height: 1.3; color: #2f3439;\">\n<p>White label provider \u2192 platform + infrastructure + integrations \u2192 operator \u2192 branded casino \u2192 players<\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">The white label casino software is designed and developed by the provider, but once the platform is customized and branded, players will see it as your platform. In the first stage, the white label casino templates are shown to you, and you choose the one that meets your business requirements. Then, discuss your branding guidelines with the provider so that they can customize UI\/UX as per your brand identity. <\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Further, check the list of features provided by the provider. In case you need extra features based on your target market and audience, ask your provider to integrate on-demand additional features in the software. <\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Payment solutions and popular casino games also come pre-integrated in the software. But if you want to remove or add any from your platform, it can be done by your provider. <\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A white label software provider reduces the burden from the operator by managing the crucial task of building the <span style=\"color: #0000ff;\"><strong><a style=\"color: #0000ff;\" href=\"https:\/\/piegaming.com\/online-casino-software\/\">online casino software<\/a><\/strong><\/span> platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you&rsquo;re a provider or an operator, you must <\/span><i><span style=\"font-weight: 400;\">know your responsibilities<\/span><\/i><span style=\"font-weight: 400;\">, which include: <\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<div class=\"tableWrapper\">\n<div class=\"tableInnerWrapper\">\n<table>\n<tbody>\n<tr>\n<td><b>White label casino software provider responsibilities\u00a0\u00a0<\/b><\/td>\n<td><b>Online casino operator responsibilities\u00a0<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">White label casino software development <\/span><b>\u00a0<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Daily casino operation administration\u00a0\u00a0<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Integrate high-quality games from various content providers <\/span><b>\u00a0<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Pre-launch marketing\u00a0<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Integrate payment solutions <\/span><b>\u00a0<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Post-launch promotions\u00a0<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Website hosting <\/span><b>\u00a0<\/b><\/td>\n<td><span style=\"font-weight: 400;\">working on player retention programs\u00a0\u00a0<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Step-by-Step_Process_to_Start_a_White_Label_Casino\"><\/span><strong>Step-by-Step Process to Start a White Label Casino<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div id=\"attachment_9176\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-9176\" class=\"size-full wp-image-9176\" src=\"https:\/\/piegaming.com\/wp-content\/uploads\/2024\/06\/How-to-Start-a-White-Label-Online-Casino-Business2.webp\" alt=\"Steps to launch a casino platform\" width=\"1024\" height=\"663\" srcset=\"https:\/\/piegaming.com\/wp-content\/uploads\/2024\/06\/How-to-Start-a-White-Label-Online-Casino-Business2.webp 1024w, https:\/\/piegaming.com\/wp-content\/uploads\/2024\/06\/How-to-Start-a-White-Label-Online-Casino-Business2-300x194.webp 300w, https:\/\/piegaming.com\/wp-content\/uploads\/2024\/06\/How-to-Start-a-White-Label-Online-Casino-Business2-768x497.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-9176\" class=\"wp-caption-text\">Steps to launch a casino platform<strong style=\"font-size: 16px;\">\u00a0<\/strong><\/p><\/div>\n<p><span style=\"font-weight: 400;\">How to start a white label online casino? Launching a white label online casino involves various steps. It requires a lot of research, planning, and strategy to launch a successful casino platform. <\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_1_%E2%80%93_Identify_Your_Target_Niche_Audience\"><\/span><strong>Step 1 \u2013 Identify Your Target Niche &amp; Audience\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before you sign up with any provider, it&rsquo;s crucial for you to decide your target niche and market \u2014 the same first decision covered in our guide on <span style=\"color: #0000ff;\"><strong><a style=\"color: #0000ff;\" href=\"https:\/\/piegaming.com\/blog\/how-to-start-an-online-casino\/\">how to start an online casino<\/a><\/strong><\/span>. Online casino market is competitive and to succeed in the industry, you must pick the right niche.<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sports-focused casinos (integrated)<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong><a href=\"https:\/\/piegaming.com\/crypto-casino-software\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #0000ff;\">Crypto-focused casino<\/span><\/a><\/strong> targets blockchain-savvy players\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Localized or global casino markets like the UK, Europe, and South Africa with localized payment methods and languages. <\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Also, look for the factors like targeted regions and types of games that will appeal to your players. Once you&rsquo;re clear with the niche, you can tailor your marketing and branding to attract the right audience. <\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"_Step_2_%E2%80%93_Conduct_In-Depth_Market_Research\"><\/span><span style=\"font-weight: 400;\">\u00a0<\/span><strong>Step 2 &#8211; Conduct In-Depth Market Research\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you&rsquo;re sorted with the chosen niche, it&rsquo;s time to conduct in-depth market research and understand your competitors&rsquo; strengths and weaknesses. You must explore industry trends like gamification, VR casinos, and mobile adoption. Check your markets&rsquo; legal &amp; compliance issues, advertising restrictions, and payment preferences. <\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">White doing market research, ask these questions to yourself:<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is online casino legally permitted in the target market?<\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Who are the top competitors? <\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">What kind of casino games and payment methods do players prefer?<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">How expensive is player acquisition?<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">What are the regulatory and tax obligations that apply?<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<\/ol>\n<div class=\"tableWrapper\">\n<div class=\"tableInnerWrapper\">\n<table>\n<tbody>\n<tr>\n<td><b>Factors\u00a0<\/b><\/td>\n<td><b>What to evaluate\u00a0\u00a0<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Regulations\u00a0<\/b><\/td>\n<td><span style=\"font-weight: 400;\">legal status, license requirements, restrictions\u00a0\u00a0<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Competition\u00a0\u00a0<\/b><\/td>\n<td><span style=\"font-weight: 400;\">major brands &amp; market positioning\u00a0<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Audience\u00a0\u00a0<\/b><\/td>\n<td><span style=\"font-weight: 400;\">player demographics &amp; preferences\u00a0\u00a0<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Games\u00a0<\/b><\/td>\n<td><span style=\"font-weight: 400;\">popular games in the targeted market\u00a0<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Tax\u00a0<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Game tax and other business costs\u00a0\u00a0<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Market potential\u00a0\u00a0<\/b><\/td>\n<td><span style=\"font-weight: 400;\">current demand and expected growth\u00a0\u00a0<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Step_3_%E2%80%93_Choose_a_Trusted_White_Label_Casino_Software_Provider\"><\/span><strong>Step 3 \u2013 Choose a Trusted White Label Casino Software Provider\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Choosing the right <span style=\"color: #0000ff;\"><strong><a style=\"color: #0000ff;\" href=\"https:\/\/piegaming.com\/blog\/best-white-label-casino-solution-providers\/\">white label casino provider<\/a><\/strong><\/span> is important as entire casino operations depend on it. Partner with a provider who provides you with everything pre-integrated in the software so that you don&rsquo;t need to hop for third-party integration separately \u2014 if you want more control over branding and setup than white label allows, <span style=\"color: #0000ff;\"><strong><a style=\"color: #0000ff;\" href=\"https:\/\/piegaming.com\/turnkey-casino-software\/\">turnkey casino software<\/a><\/strong><\/span> is worth comparing too. For instance, the provider must offer you:<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A wide casino game library<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">PAM\/back office <\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customization options<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Marketing tools like CRM, CMS, affiliate tracking &amp;\u00a0<\/span><\/span><span style=\"color: #0000ff;\"><strong><a style=\"color: #0000ff;\" href=\"https:\/\/piegaming.com\/blog\/what-is-casino-bonus-engine\/\" target=\"_blank\" rel=\"noopener\">bonus engine<\/a><\/strong><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Robust technology (mobile responsiveness, APIs, &amp; modular design)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Compliance\/legal support <\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Here you can also ask relevant questions before signing, which include:<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Who owns player data?<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Who handles KYC?<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Who manages payment failure?<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What happens during downtime?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Can you add third-party integrations later?<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">A good software provider will make these things clear in the agreement.<\/span><\/p>\n<div style=\"background: linear-gradient(135deg,#fff7fa,#fff1f6); border-left: 5px solid #ff006e; border-radius: 8px; padding: 22px 25px; margin: 30px 0;\">\n<h4 style=\"margin: 0 0 10px; color: #1d2144; font-size: 22px; font-weight: bold;\">Still Deciding Between White Label and Turnkey?<\/h4>\n<p style=\"margin: 0; color: #555; font-size: 15px; line-height: 1.7;\">Compare costs, customization, licensing, and time-to-market before choosing the right casino business model.<br \/>\n<a style=\"color: #ff006e; font-weight: 600; text-decoration: none;\" href=\"https:\/\/piegaming.com\/blog\/white-label-vs-turnkey-solutions-for-online-casinos\/\"><br \/>\nExplore the full comparison \u2192<br \/>\n<\/a><\/p>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Step_4_%E2%80%93_Secure_Licensing_Legal_Compliance\"><\/span><strong>Step 4 \u2013 Secure Licensing &amp; Legal Compliance \u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Licensing is the most important part of <\/span><span style=\"color: #0000ff;\"><strong><a style=\"color: #0000ff;\" href=\"https:\/\/piegaming.com\/blog\/how-to-start-an-online-casino\/\" target=\"_blank\" rel=\"noopener\">launching an online casino<\/a><\/strong><\/span><span style=\"font-weight: 400;\">. Without obtaining a license, it&rsquo;s hard to run an online casino in the big jurisdictions like the UK, Malta, and Europe. The appropriate license also depends on the target market, business structure, and games offered. Some white label software providers assist you in the licensing process while others just leave it on you. <\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Popular licensing jurisdictions include<\/span><span style=\"color: #0000ff;\"><strong> <a style=\"color: #0000ff;\" href=\"https:\/\/www.mga.org.mt\/\" target=\"_blank\" rel=\"nofollow noopener\">Malta<\/a><\/strong><\/span><span style=\"font-weight: 400;\">, Curacao, the UKGC, and Gibraltar. By obtaining any of these licenses, operators can<\/span><span style=\"color: #333333;\"> launch an online casino<\/span><span style=\"font-weight: 400;\"> anywhere across the world. <\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But some jurisdictions require their own localized license to operate legitimately. <\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_5_%E2%80%93_Build_a_Strong_Brand_Identity\"><\/span><strong>Step 5 \u2013 Build a Strong Brand Identity\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Though white label platforms don&rsquo;t give much option for customization, it can&rsquo;t stop you from differentiating your brand from others. In any way, you must build a recognizable brand around the following:<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ul>\n<li>Keep an easy-to-remember name and logo for the target market.<\/li>\n<li>Seamless UI\/UX to keep registrations, deposits, and withdrawals simple.<\/li>\n<li>Work on brand voice to match local expectations and player demographics.<\/li>\n<li>Give your players a localized experience through localized games, content, bonuses, rewards, and responsible gambling information.<\/li>\n<li>Make your platform mobile-friendly<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Remember that your platform should give reasons for your players to choose your casino than competitors. <\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_6_%E2%80%93_Integrate_Secure_Payment_Solutions\"><\/span><strong>Step 6 \u2013 Integrate Secure Payment Solutions \u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Poor payment solutions directly affect registration, deposit, acquisition, conversion, and retention. Now, players no longer stick to just one payment solution i.e., fiat; they go beyond it \u2013 crypto. Regardless of which market you target, always ensure that you offer the following payment methods to players:<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ul>\n<li>Bank transfers<\/li>\n<li>Visa and Mastercard<\/li>\n<li>e-wallets like PayPal, Skrill, and Neteller<\/li>\n<li>Local payment solutions<\/li>\n<li>Open banking and instant bank transfers<\/li>\n<li>Cryptocurrencies like Bitcoin, Ethereum, USDT, etc.<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Don&rsquo;t just randomly integrate the payment methods rather than prioritizing the methods your target audience uses. Make sure you provide the seamless payment experience to your players with minimal delays and clear transactions flow for better convenience. <\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"_Step_7_%E2%80%93_Build_a_Diverse_Engaging_Game_Portfolio\"><\/span><strong>\u00a0Step 7 \u2013 Build a Diverse &amp; Engaging Game Portfolio\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A casino platform without a vast gaming portfolio doesn&rsquo;t attract players. Don&rsquo;t just add high-quality content but a variety of games that players find engaging. Either partner with well-known <\/span><span style=\"color: #0000ff;\"><strong><a style=\"color: #0000ff;\" href=\"https:\/\/piegaming.com\/game-providers\/\" target=\"_blank\" rel=\"noopener\">game providers<\/a><\/strong><\/span> <span style=\"font-weight: 400;\">or get pre-integrated games from software providers. Make sure your game portfolio includes the following:<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ul>\n<li>Slots<\/li>\n<li>Poker<\/li>\n<li>Baccarat<\/li>\n<li>Blackjack<\/li>\n<li>Live dealer<\/li>\n<li>Bingo<\/li>\n<li>Table games<\/li>\n<li><a href=\"https:\/\/piegaming.com\/blog\/jackpot-management-software-for-casinos\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"><span style=\"color: #0000ff;\"><strong><span style=\"color: #0000ff;\">Jackpot<\/span><\/strong>\u00a0<\/span><\/span><\/a><\/li>\n<li><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/piegaming.com\/blog\/why-crash-online-casino-game-so-popular\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"><strong><span style=\"color: #0000ff;\">Crash games<\/span><\/strong><\/span><\/a><\/span><\/li>\n<li>Instant-win games<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Apart from casino games, you must also integrate sports betting, <\/span><span style=\"color: #0000ff;\"><strong><a style=\"color: #0000ff;\" href=\"https:\/\/piegaming.com\/blog\/what-is-esports-betting\/\" target=\"_blank\" rel=\"noopener\">eSports<\/a><\/strong><\/span><span style=\"font-weight: 400;\">, and virtual sports games, if you also want to target a sports audience. Ensure that the games you integrate into the platform are mobile-friendly, engaging, reliable, market-relevant, etc. <\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_8_%E2%80%93_Plan_a_Solid_Marketing_Strategy\"><\/span><strong>Step 8 \u2013 Plan a Solid Marketing Strategy\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Technology brings platforms online, and marketing brings players to it. Without having a solid marketing plan, you can&rsquo;t grow your online casino business. You must build a 360-degree marketing strategy around multiple acquisition strategies, including SEO, PPC, advertising, influencer partnerships, and affiliate networks to drive traffic. <\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, you can run retention campaigns using email marketing, in-game notifications, and loyalty bonuses. Also, implement gamification features like leaderboards, achievements, and missions to increase player engagement. <\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_9_%E2%80%93_Launch_Test\"><\/span><strong>Step 9 \u2013 Launch &amp; Test\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Once everything is integrated in the platform, just conduct a structured pre-launch test to check if everything is seamless and going well. You can start with a beta phase to gather user feedback and fine-tune performance. Just follow the checklist below to ensure things goes well:<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> Registration <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Login \u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">KYC flows <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Deposits\/withdrawals<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Bonus activation <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Games launch \u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Mobile responsiveness<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Account limit \u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Responsible gambling controls <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Affiliate tracking <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Customer support<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To check, you can conduct testing in a controlled environment before launching the account to the public. <\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"_Step_10_%E2%80%93_Monitor_Analyze_Scale\"><\/span><strong>\u00a0Step 10 \u2013 Monitor, Analyze &amp; Scale \u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Once your platform is live, it&rsquo;s time to check the performance metrics of the platform. You have to use data to check which channels, games, bonuses, and player segments generate more revenue. Following is the list of metrics you can monitor:<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ul>\n<li>Registration<\/li>\n<li>First-time depositors<\/li>\n<li>Average deposit<\/li>\n<li>Withdrawal volume<\/li>\n<li>Churn rate<\/li>\n<li>Player retention<\/li>\n<li>LTV<\/li>\n<li><strong><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/piegaming.com\/blog\/how-to-increase-ggr-and-ngr-casino-revenue\/\" target=\"_blank\" rel=\"noopener\">GGR\/NGR<\/a><\/span><\/strong><\/li>\n<li>Affiliate performance<\/li>\n<li>Fraud and suspension activity<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If everything is under control and shows positive results, you will generate the strongest commercial results. <\/span><\/p>\n<p>Understanding player behavior is only the first step. Successful operators use <span style=\"color: #0000ff;\"><strong><a style=\"color: #0000ff;\" href=\"https:\/\/piegaming.com\/blog\/casino-crm-strategies\/\">casino CRM strategies<\/a><\/strong><\/span> to analyze player data, tailor promotional campaigns, and build stronger relationships that encourage repeat activity and loyalty.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Much_Does_It_Cost_to_Start_a_White_Label_Casino\"><\/span><strong>How Much Does It Cost to Start a White Label Casino?\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div id=\"attachment_9177\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-9177\" class=\"size-full wp-image-9177\" src=\"https:\/\/piegaming.com\/wp-content\/uploads\/2024\/06\/How-to-Start-a-White-Label-Online-Casino-Business3.webp\" alt=\"White label casino software cost\" width=\"1024\" height=\"687\" srcset=\"https:\/\/piegaming.com\/wp-content\/uploads\/2024\/06\/How-to-Start-a-White-Label-Online-Casino-Business3.webp 1024w, https:\/\/piegaming.com\/wp-content\/uploads\/2024\/06\/How-to-Start-a-White-Label-Online-Casino-Business3-300x201.webp 300w, https:\/\/piegaming.com\/wp-content\/uploads\/2024\/06\/How-to-Start-a-White-Label-Online-Casino-Business3-768x515.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-9177\" class=\"wp-caption-text\">White label casino software cost<\/p><\/div>\n<p><span style=\"font-weight: 400;\">How to start a white label online casino? To start with, casino operators must know the <\/span>cost of launching a white label casino<span style=\"font-weight: 400;\">. Though there is no universal fixed price for casino platform, cost depends on the provider, license type, a practical cost structure includes the following: <\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<div class=\"tableWrapper\">\n<div class=\"tableInnerWrapper\">\n<table>\n<tbody>\n<tr>\n<td><b>Cost Area\u00a0<\/b><\/td>\n<td><b>White label\u00a0\u00a0<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Initial setup cost\u00a0<\/b><\/td>\n<td><span style=\"font-weight: 400;\">$15,000-$50,000\u00a0<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Revenue share %\u00a0<\/b><\/td>\n<td><span style=\"font-weight: 400;\">10%-20% of Gross Gaming Revenue\u00a0\u00a0<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>License\u00a0\u00a0<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Depends on the jurisdiction\u00a0<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Branding\u00a0<\/b><\/td>\n<td><span style=\"font-weight: 400;\">UI\/UX, Logo\u00a0<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Third-party integrations\u00a0<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Games, payments\u00a0<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Marketing\u00a0<\/b><\/td>\n<td><span style=\"font-weight: 400;\">SEO, affiliates, and promotions\u00a0\u00a0<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Things_to_Consider_Before_Choosing_a_White_Label_Software_Provider\"><\/span><strong>Things to Consider Before Choosing a White Label Software Provider \u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Before choosing a white label software provider, operators must consider the following key factors, including:<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ul>\n<li>Check for platform features like PAM, CMS, bonus management, affiliate tools, and reporting.<\/li>\n<li>Ensure the provider offers you a vast game portfolio<\/li>\n<li>Check how much customization capability the provider is offering<\/li>\n<li>Understand whether the provider offers licensing assistance or not<\/li>\n<li>Make sure the platform can integrate with third-party providers<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"How_PieGaming_Helps_You_Launch_a_White_Label_Casino_Platform\"><\/span><strong>How PieGaming Helps You Launch a White Label Casino Platform?\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">PieGaming offers a ready-to-launch white label casino solution covering core technology and operational requirements. Its current offerings include<\/span><span style=\"color: #0000ff;\"><strong><a style=\"color: #0000ff;\" href=\"https:\/\/piegaming.com\/player-account-management-pam-software\/\" target=\"_blank\" rel=\"noopener\"> PAM<\/a><\/strong><\/span><span style=\"font-weight: 400;\">, CRM, game lobby management, bonus &amp; rewards, loyalty tools, <\/span><span style=\"color: #0000ff;\"><strong><a style=\"color: #0000ff;\" href=\"https:\/\/piegaming.com\/blog\/online-casino-with-multi-lingual-support\/\" target=\"_blank\" rel=\"noopener\">multilingual functionality<\/a><\/strong><\/span><span style=\"font-weight: 400;\">, payment integrations, crypto support, KYC\/AML, and fraud controls. Further, its platform provides access to more than 5000 casino games and can be launched in 2 weeks, based on requirements and setup.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Its scratch to launch outline process includes the following:<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ol>\n<li>Understanding the operator&rsquo;s requirement<\/li>\n<li>Providing solution blueprint<\/li>\n<li>Branding and UI\/UX customization<\/li>\n<li>Platform configuration<\/li>\n<li>Game and payment integrations<\/li>\n<li>Testing and compliance checks<\/li>\n<li>Go-live and post-launch support<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This is suitable for startups that want to allocate more of their initial budget toward licensing, player acquisition, and brand development rather than building it from scratch. <\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Launching a white label casino is the most effective solution for fast market entry into the <\/span><span style=\"color: #0000ff;\"><strong><a style=\"color: #0000ff;\" href=\"https:\/\/piegaming.com\/blog\/what-is-igaming-types-history-industry-future\/\" target=\"_blank\" rel=\"noopener\">iGaming business<\/a><\/strong><\/span><span style=\"font-weight: 400;\">. Just knowing how to start a white label online casino isn&rsquo;t just about finding the right provider or putting a logo on a website. <\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A successful casino business starts with the right market, ensuring legal compliance, implementing robust KYC\/AML processes, and localizing the platform as per the target market. Software providers should support these requirements so that operators can launch a platform without hassle. <\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Still, success depends on the right <\/span><strong><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/piegaming.com\/blog\/complete-guide-igaming-software-provider\/\" target=\"_blank\" rel=\"noopener\">platform provider<\/a><\/span><\/strong><span style=\"font-weight: 400;\">, scalable solution, and powerful integrations that work with the long-term business plan.<\/span><\/p>\n<div id=\"attachment_9178\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/piegaming.com\/contact-us\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" aria-describedby=\"caption-attachment-9178\" class=\"wp-image-9178 size-full\" src=\"https:\/\/piegaming.com\/wp-content\/uploads\/2024\/06\/How-to-Start-a-White-Label-Online-Casino-Business4.webp\" alt=\"Contact Us\" width=\"1024\" height=\"300\" srcset=\"https:\/\/piegaming.com\/wp-content\/uploads\/2024\/06\/How-to-Start-a-White-Label-Online-Casino-Business4.webp 1024w, https:\/\/piegaming.com\/wp-content\/uploads\/2024\/06\/How-to-Start-a-White-Label-Online-Casino-Business4-300x88.webp 300w, https:\/\/piegaming.com\/wp-content\/uploads\/2024\/06\/How-to-Start-a-White-Label-Online-Casino-Business4-768x225.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><p id=\"caption-attachment-9178\" class=\"wp-caption-text\">Contact Us<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Starting a white label online casino business involves multiple steps from platform selection to licensing support, game integration, payment solutions, and launch strategies.  <\/p>\n","protected":false},"author":8,"featured_media":9179,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[11],"tags":[1294,270,269,1295,271],"class_list":["post-1790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casino-software","tag-how-to-start-a-white-label-casino","tag-white-label-casino-platform","tag-white-label-casino-software","tag-white-label-casino-software-provider","tag-white-label-casino-solution"],"acf":[],"_links":{"self":[{"href":"https:\/\/piegaming.com\/fr\/wp-json\/wp\/v2\/posts\/1790"}],"collection":[{"href":"https:\/\/piegaming.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/piegaming.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/piegaming.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/piegaming.com\/fr\/wp-json\/wp\/v2\/comments?post=1790"}],"version-history":[{"count":33,"href":"https:\/\/piegaming.com\/fr\/wp-json\/wp\/v2\/posts\/1790\/revisions"}],"predecessor-version":[{"id":9696,"href":"https:\/\/piegaming.com\/fr\/wp-json\/wp\/v2\/posts\/1790\/revisions\/9696"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/piegaming.com\/fr\/wp-json\/wp\/v2\/media\/9179"}],"wp:attachment":[{"href":"https:\/\/piegaming.com\/fr\/wp-json\/wp\/v2\/media?parent=1790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/piegaming.com\/fr\/wp-json\/wp\/v2\/categories?post=1790"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/piegaming.com\/fr\/wp-json\/wp\/v2\/tags?post=1790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}